Observed Signal · Jul 22, 2026 · Acquisition · Source: techcrunch · Impact: 3/5 · Sentiment: Positive
M&A Market: SoundCloud Acquires Nina Protocol
SoundCloud announced on July 22, 2026 that it has acquired Nina Protocol, a decentralized music platform that allowed independent artists to sell music directly to fans while retaining 100% of revenue. Financial terms were not disclosed and it is unclear if any Nina staff will join SoundCloud. As part of the deal, SoundCloud will take ownership of Nina’s editorial archive and genre map, offer a migration tool for artists to move their work to SoundCloud, and provide a complimentary SoundCloud Artist subscription through the end of the year. Nina had announced a shutdown on May 28 after failing to find a sustainable business model. Nina was founded in 2021 and built on the Solana blockchain with Arweave used for permanent storage.
Acquisition affects a prominent audio publisher and creator-monetization tools; relevant to publisher monetization and creator economy but not industry-shifting for core AdTech infrastructure.
Wichtigste Kernpunkte & Evidenz
- SoundCloud announced it has acquired Nina Protocol.
- Financial terms of the acquisition were not disclosed.
- SoundCloud will take ownership of Nina’s editorial archive and genre map.
- Nina Protocol shut down on May 28 after saying it could not establish a sustainable business model.
- Nina Protocol was founded in 2021 and used the Solana blockchain and Arweave for storage.
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