Observed Signal · Oct 21, 2026 · Partnership · Source: PR Newswire: Technology News · Impact: 3/5 · Sentiment: Positive
Moises and SoundCloud Partner for AI Music Creation
Moises, an AI-powered creative suite used by 80 million musicians, and SoundCloud, a global music platform connecting 40+ million artists, announced a new partnership. The integration enables artists to import their SoundCloud tracks into Moises, utilize AI tools like stem separation, chord and lyric detection, AI-assisted mixing, and collaborate in real-time via Moises Studio. Artists can also publish finished tracks directly back to SoundCloud, reaching fans and unlocking monetization opportunities. The collaboration introduces Moi, an agentic production assistant, and offers cross-promotional trials (2-month trials to each other's pro subscriptions). The companies emphasize a responsible, artist-first approach to AI, with Moises training its models only on licensed music and SoundCloud not using artists' music to train generative AI without consent. This partnership aims to streamline the creative process from idea to distribution.
This partnership between Moises and SoundCloud introduces an agentic production assistant for music creation, marking a significant integration of AI in creative workflows. It is relevant to the AdTech/MarTech industry as it demonstrates AI's expanding role in content creation and distribution, potentially influencing how brands and artists engage with audiences.
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Key Takeaways & Evidence Grounding
- Moises and SoundCloud announced a partnership to integrate AI-powered creation and distribution.
- The integration allows artists to import SoundCloud tracks into Moises, use AI tools, and publish back to SoundCloud.
- Moi, an agentic production assistant, is introduced as part of Moises' creative suite.
- Moises Pro and SoundCloud Artist Pro subscribers receive 2-month trials of each other's services.
- Moises has 80 million musicians, SoundCloud has 40+ million artists and over 500 million tracks.
Connected Companies & Entities
1 Entity mapped“SoundCloud, the global music platform connecting artists and fans, partnered with Moises.”
Ontology Mapping & Concepts
Related Market Signals & Shifts
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Sonilo and Shutterstock Partner on Licensed AI Music
Sonilo, a San Francisco–headquartered video-to-music AI platform, announced a strategic partnership with Shutterstock to license Shutterstock’s music catalog for AI model training. Shutterstock says this is its first partnership with a video-to-music platform. Sonilo’s proprietary Sonilo v1.0 model generates original, production-ready soundtracks by analyzing video footage rather than using text prompts; the company emphasizes rights-cleared training data and artist compensation. Sonilo is backed by B Capital and is available as a native node in the open-source ComfyUI workflow, via API for integrations, and through Free, Pro and Premium tiers. Shutterstock framed the deal as supporting responsible, commercially safe generative AI workflows that respect creators and rights holders.
Sonilo Launches Licensed AI Music Generator on fal.ai
Sonilo announced that its video-to-music generative model is now available on fal.ai, enabling creators and developers to produce original, commercially licensed soundtracks from video footage in seconds. The model analyzes pacing, motion and emotional arcs to generate multiple soundtrack options composed to a video's exact length (up to 600 seconds) and delivers them as separate audio tracks that preserve dialogue. Sonilo’s models are trained on professionally licensed catalogs, including Shutterstock’s music catalog, with musicians compensated. Internal testing cited an 87% first-attempt acceptance rate by editors and a 16% increase in engagement for scored videos. The fal.ai integration expands Sonilo’s reach into generative media infrastructure for AI video products, editing tools, creator platforms and multimodal workflows; Sonilo previously integrated with ComfyUI in April and plans further platform integrations.
UNIVERSAL MUSIC GROUP AND ELEVENLABS ANNOUNCE MULTI-YEAR STRATEGIC AGREEMENT, BEGINNING WITH A NEW LICENSED AI MUSIC CREATION PLATFORM
Universal Music Group and ElevenLabs announce a multi-year strategic agreement, beginning with a new licensed AI music creation platform.
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