Observed Signal · Jul 23, 2026 · Commentary · Source: Horizont · Impact: 1/5 · Sentiment: Neutral
Retail Media Is Not a New Channel
Katharina Wildau, Managing Director of the JOM Group, published a commentary on Horizont arguing that the industry debate around Retail Media is being framed incorrectly. In the column she contends the decisive strategic question — what role Retail Media should play — is often answered wrongly. The piece notes that a few years ago Retail Media was seen as the retail sector's big hope and that today it has become one of the fastest-growing advertising markets. The article is presented as a Talking-Heads column and reflects an industry perspective rather than new empirical research.
Opinion column highlighting a strategic framing issue about Retail Media; informative for perspective but not reporting major industry-changing facts or platform policy updates.
Wichtigste Kernpunkte & Evidenz
- Column titled 'Retail Media ist kein neuer Kanal - es ist ein neuer Denkfehler' published on Horizont on 2026-07-23.
- Authored by Katharina Wildau, who is identified as Geschäftsleiterin (Managing Director) of the JOM Group.
- Author argues the debate on Retail Media is misframed and that the strategic question of Retail Media's role is often answered incorrectly.
- The article states that Retail Media was once the retail sector's big hope and is now among the fastest-growing advertising markets.
- Publisher information on the page includes Horizont (horizont.net) and © dfv Mediengruppe.
Verknüpfte Unternehmen
3 verknüpfte Unternehmendfv Mediengruppe
Die dfv Mediengruppe ist eine führende B2B-Medienplattform, die hochspezialisierten Fachjournalismus, Branchen-Events und datengetriebene B2B-Werbelösungen zur präzisen Monetarisierung von First-Party-Zielgruppen vereint.
“Footer copyright: '© dfv Mediengruppe'...”
JOM Group
Unabhängige Mediaagentur für datengestützte Mediastrategie, Omnichannel-Einkauf und performance-orientierte Kreation.
“Author line: 'von Katharina Wildau, JOM Group'...”
IMAGO
Lizenzierungsplattform für visuelle Inhalte für Medien, Sport und Marken.
“Image credits shown on the page, e.g. 'IMAGO / Sven Simon'...”
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