Observed Signal · Jul 20, 2026 · Case Study · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
B2B Data & Sales Intelligence Market: Pratt Industries Scales Sales Using ZoomInfo Data
ZoomInfo reported that Pratt Industries, the world’s largest privately owned manufacturer of 100% recycled paper packaging, modernized its field-sales prospecting with ZoomInfo’s verified contact data and buying signals. Pratt combined its traditional door‑to‑door sales motion with ZoomInfo to identify decision-makers, reach verified direct lines, and act on buying signals. According to the company, this approach produced deals worth hundreds of thousands of dollars over ten months and generated several million dollars annually for certain opportunities, particularly in digital printing. The story is a Business Wire press release republished by MarTech Series on July 20, 2026.
Customer case study showing measurable revenue lift from using a data/MarTech provider; useful as evidence for B2B sales teams but not industry-shifting.
Wichtigste Kernpunkte & Evidenz
- ZoomInfo reported Pratt Industries closed deals worth hundreds of thousands of dollars over 10 months after modernizing prospecting.
- ZoomInfo reported Pratt Industries generated several million dollars annually from certain accounts after using ZoomInfo to identify buyers and bring packaging spend back to the U.S.
- Pratt Industries is described as the world’s largest privately owned manufacturer of 100% recycled paper packaging and a multi‑billion‑dollar enterprise built over ~30 years.
- Pratt combined its field sales door‑knocking approach with ZoomInfo’s verified contact data, buying signals, saved account lists, and trigger alerts to reach decision-makers directly.
- Article published by Business Wire and republished on MarTech Series on 2026-07-20.
Verknüpfte Unternehmen
4 verknüpfte UnternehmenBusiness Wire
Globale Verbreitung von Pressemitteilungen und regulatorischen Pflichtmitteilungen für börsennotierte Unternehmen und PR-Agenturen.
“Author: Business Wire...”
ZoomInfo
B2B-Daten- und Go-to-Market-Softwareplattform für Revenue-Teams.
“ZoomInfo, the all-in-one AI GTM platform, has reported that Pratt Industries... has closed deals worth hundreds of thousands of dollars over...”
Costco
Ein globaler, mitgliederbasierter Wholesale- und Omnichannel-Einzelhändler, der Großvolumen-Waren über physische Lagerhäuser und integrierte E-Commerce-Plattformen vertreibt.
“A rep noticed a brand’s products at Costco, looked the company up, found the owner, and closed hundreds of thousands of dollars in business ...”
MarTech Series
B2B-MarTech-Publisher mit integrierten Demand-Generation-Services zur qualifizierten Lead-Generierung innerhalb der Marketing-Technology- und AdTech-Ecosysteme.
“MarTech Series is a leading publishing platform that provides daily updates on marketing technology news... (article republished on MarTech ...”
Ontology Mapping & Concepts
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.