Observed Signal · Aug 21, 2026 · Analysis · Source: Lebensmittelzeitung · Impact: 1/5 · Sentiment: Neutral
Organizational Development: Levers for Greater Performance
This interview-style article discusses shifting the focus from 'agility' as an end in itself to organizational performance and resilience. Consultant and author Tillmann Seidel argues companies should align work around end-to-end value streams, set team-based goals and group incentives, and build psychological safety plus clear accountability to drive a performance culture. The piece highlights stagnant labour productivity in Germany (≈0.3% annual growth since 2020) and cites the Institut der deutschen Wirtschaft naming digitization, AI, innovation, bureaucracy reduction and investment as key productivity levers. It also examines the potential of an organizational "digital twin" to simulate restructuring but warns that fragmented HR data and privacy/work-council constraints are practical barriers. Retail examples show different value-stream needs (e.g., perishables vs. dry goods) and note that pilot programs can create internal competition unless carefully managed.
Business/management analysis focused on organizational performance and productivity; mentions AI and data challenges but contains no AdTech/MarTech market-moving product, policy, or platform news.
Wichtigste Kernpunkte & Evidenz
- Tillmann Seidel is cited as a consultant and book author advocating alignment around end-to-end value streams rather than organigrams.
- Germany's output per worker has grown about 0.3% annually since 2020, versus ~2% in the 1990s.
- The Institut der deutschen Wirtschaft identifies digitization, artificial intelligence, innovation, bureaucracy reduction, and investments as the largest levers to increase productivity.
- An organizational 'digital twin' is technically feasible but constrained by fragmented HR data across multiple systems and by regulatory and works-council/privacy limits.
- Retail value streams differ significantly (e.g., fresh goods vs. dry goods), requiring distinct end-to-end process designs; companies like Flink and Flaschenpost incorporate last-mile logistics into their business models.
Verknüpfte Unternehmen
2 verknüpfte UnternehmenFlink
Quick-Commerce-Anbieter für Lebensmittel mit einem integrierten In-App-Retail-Media-Netzwerk.
“Cited as an example: 'Lieferdienste wie Flink oder Flaschenpost haben sie in ihr Geschäftsmodell einbezogen' when discussing whether logisti...”
Microsoft
Ein diversifiziertes Plattformunternehmen für Software, Cloud-Infrastruktur, digitale Werbung und Gaming.
“Referenced in: 'Aus Kalender- und Kommunikationsmetadaten, etwa Viva Insights in Microsoft 365, lässt sich längst rekonstruieren, wie eine O...”
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