Observed Signal · Aug 29, 2026 · Survey · Source: Retail-News · Impact: 2/5 · Sentiment: Neutral
AI survey and consumer safety Market: One in Three Young Adults Uses AI Like a Friend
A Kaspersky survey published on August 30, 2026, finds that AI is becoming a social companion for many young adults: 32% of 18–28-year‑olds use AI daily or almost daily and about 31% view AI similarly to a friend. Respondents report using AI for information (56%), learning (46%), everyday tasks (40%) and sensitive personal topics; however, only 30% consistently apply basic security measures. Kaspersky warns of privacy and accuracy risks, recommends verifying AI-generated information (especially on health, finance or legal topics), avoiding entry of sensitive data into AI tools, and checking privacy policies of new AI services.
Survey reveals growing everyday and social use of AI among Gen Z and highlights widespread lack of basic security practices—relevant to conversational AI adoption, consumer trust, and privacy considerations in AdTech/MarTech strategies.
Wichtigste Kernpunkte & Evidenz
- Kaspersky survey: 32% of 18–28‑year‑olds use AI daily or almost daily.
- Approximately 31% of young adults view AI similarly to a friend and seek emotional support or companionship.
- Usage breakdown among young adults: 56% for information search, 46% for learning/exam prep, 40% for everyday tasks.
- Around 32% consult AI for topics such as health, nutrition, sports or psychology.
- Only 30% of respondents consistently implement basic protection measures when using AI.
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