Observed Signal · Aug 24, 2026 · Product Launch · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Positive
Product Launch Market: On launches limited sneaker honoring Federer
On, the Zurich-based sports brand, is releasing a limited edition of its 'THE ROGER Centre Court' sneaker to mark Roger Federer’s induction into the International Tennis Hall of Fame. The campaign includes a film titled 'The Boy from Basel' that traces Federer’s youth, and On will sell the 'International Tennis Hall of Fame Edition' exclusively via on.com starting August 25, 2026. The edition is globally limited to 20,000 pairs and features Ivory and Fern colors, a grass-green insole (reportedly suggested by Federer) and a gold racket emblem on the heel. The article notes Federer has been an investor and brand ambassador for On since 2019 and held a stake following On’s 2021 IPO.
Brand marketing and celebrity partnership product launch with limited implications for broader AdTech/MarTech infrastructure or policy.
Wichtigste Kernpunkte & Evidenz
- On is launching a limited special edition of the model 'THE ROGER Centre Court' to mark Roger Federer’s Hall of Fame induction.
- On will make the 'International Tennis Hall of Fame Edition' available exclusively on on.com from August 25, 2026 (per the article).
- The edition is limited worldwide to 20,000 pairs according to the company statement.
- Design details include Ivory and Fern colors, a grass-green insole (reportedly suggested by Federer) and a gold racket emblem on the heel.
- Roger Federer has been an investor and brand ambassador for On since 2019 and has held a stake in the company since its 2021 IPO.
Verknüpfte Unternehmen
2 verknüpfte UnternehmenOn
Advertiser / Brand (Buys Ads)On ist eine börsennotierte Schweizer Performance-Sportmarke, die Premium-Laufschuhe, Bekleidung und Accessoires herstellt und vermarktet.
“To mark Roger Federer’s induction into the International Tennis Hall of Fame, On is launching a limited special edition of the model 'THE RO...”
persoenlich.com
Das führende Schweizer B2B-Fachportal für Kommunikations- und Marketingentscheider mit einem hochpräzisen, datengestützten Werbe-, Job- und Branchennetzwerk.
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