Observed Signal · Jul 13, 2026 · Partnership · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Positive
Maurice de Mauriac becomes Swiss Tennis partner
Maurice de Mauriac, a Zurich watch manufacture, has partnered with Swiss Tennis and become the association's official timekeeper. To mark Swiss Tennis's 130th anniversary the brand created a limited-edition 'Rallymaster Swiss Tennis' watch, presented at the EFG Swiss Open in Gstaad. The timepiece is limited to 130 pieces, features a tennis-court–inspired design and a luminous tennis-net detail on the dial. Swiss tennis players Jil Teichmann, Simona Waltert and Marc-Andrea Huesler appear in the launch campaign. According to the announcement, 20% of the watch sales proceeds will be directed to youth development.
A local brand-sports sponsorship and limited-edition product launch with limited relevance to core AdTech/MarTech infrastructure or industry-wide operations.
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Key Takeaways & Evidence Grounding
- Maurice de Mauriac entered a partnership with Swiss Tennis and will act as the association's official timekeeper.
- Maurice de Mauriac produced a limited-edition 'Rallymaster Swiss Tennis' watch to mark Swiss Tennis's 130th anniversary.
- The 'Rallymaster Swiss Tennis' was presented at the EFG Swiss Open in Gstaad and is limited to 130 pieces.
- The watch design is inspired by a tennis court and includes a luminous tennis-net visible in the dark.
- 20% of proceeds from the watch sales will go to youth development.
Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Maurice de Mauriac Launches FCZ Anniversary Watches
Zurich watchmaker Maurice de Mauriac launched a limited-edition watch collection titled "Es Läbe für Dich" to mark FC Zürich's 130th anniversary. Released ahead of FCZ's first home game on 1 August 2026, the collection includes three mechanical models produced in very limited quantities, with campaign faces drawn from FCZ players and ambassadors. Purchasers who order by a specified deadline are offered a hospitality package in the club's box and access to a near-sold-out anniversary jersey. Watches are sold via the FC Zürich and Maurice de Mauriac websites and at the brand's Zurich flagship store.
Roger Federer stars in new Jura coffee machine ad
Swiss coffee machine manufacturer Jura has launched a new advertising campaign featuring former tennis champion Roger Federer. The spot, created by agency Halder Record, shows Federer following a white light stripe reminiscent of tennis court lines that leads him to a coffee machine. The campaign, produced by Prodigious Zürich and directed by Ian Oggenfuss, was filmed in Switzerland in spring and is being rolled out globally from September. It marks Federer's continued role as brand ambassador for Jura, following the end of his collaboration with Schweiz Tourismus. Jura's marketing team includes CEO Emanuel Probst, Head of Marketing Services & Communications Xavier Hadorn, and others. The campaign aims to promote Jura's new fully automatic coffee machine.
On launches limited sneaker honoring Federer
On, the Zurich-based sports brand, is releasing a limited edition of its 'THE ROGER Centre Court' sneaker to mark Roger Federer’s induction into the International Tennis Hall of Fame. The campaign includes a film titled 'The Boy from Basel' that traces Federer’s youth, and On will sell the 'International Tennis Hall of Fame Edition' exclusively via on.com starting August 25, 2026. The edition is globally limited to 20,000 pairs and features Ivory and Fern colors, a grass-green insole (reportedly suggested by Federer) and a gold racket emblem on the heel. The article notes Federer has been an investor and brand ambassador for On since 2019 and held a stake following On’s 2021 IPO.
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