NYT AI licensing principles: value, sustainability, control

At the Digiday Publishing Summit, Adam Greenberg, VP of strategic partnerships at The New York Times, discussed the evolving AI content licensing landscape for publishers. He noted that AI companies now increasingly compensate publishers or allow opt-outs, but called emerging AI marketplaces 'underdeveloped' and predicted they will take time to mature. Greenberg outlined The Times' three core principles for evaluating AI licensing deals: a fair value exchange, partnership sustainability beyond one-time payments, and control over content usage. He mentioned that the partnerships team has doubled to 10 people since he joined, and cited the AI licensing deal with Amazon as an example that meets these criteria. Greenberg declined to disclose other existing partnerships, noting that few deals have been signed due to the strict conditions.