Brand Marketing Market: Mastercard, Newell, Uber Execs Discuss AI-Driven Brand Growth

In a live Brandweek session of Adweek's Adspeak podcast, host Mark Stenberg interviewed Cheryl Guerin (Mastercard), Nick Hammitt (Newell Brands), and Edwin Wong (Uber Advertising) about how AI, data, and emotional storytelling are reshaping modern marketing. The leaders discussed using AI to accelerate content production while maintaining brand consistency, leveraging proprietary AI personas for faster idea validation, and the growing importance of attention and brand-lift metrics for proving ROI. They also highlighted the shift toward contextual and temporal relevance over traditional targeting, and the role of multisensory branding in building trust. The conversation provided practical insights for balancing performance marketing with distinctive brand building.