Observed Signal · Sep 15, 2026 · Research / Study · Source: AffiliateBLOG.de · Impact: 3/5 · Sentiment: Positive
Influencer Marketing Market: Majority of Gen Z and Millennials Trust AI Influencers
A new Awin study reveals that 54% of Gen Z and Millennials globally are willing to trust AI influencers, with 42% across all age groups. In Germany, 51% of 25-34-year-olds and 41% of 18-24-year-olds are open to AI influencers, compared to only 22% of those over 65. Nearly half of Germans aged 18-34 have purchased a product directly after a creator recommendation without further research. AI tools like ChatGPT, Copilot, and Gemini are increasingly used in purchase decisions, with 22% of German consumers using them. Transparency is key, as 33% globally cite it as the most important trust factor in creators. Purchases still primarily occur on established channels, with 43% via online marketplaces.
This study highlights the growing acceptance of AI influencers and AI-driven recommendations, impacting affiliate and influencer marketing strategies, especially among younger demographics.
Wichtigste Kernpunkte & Evidenz
- 54% of Gen Z and Millennials globally are willing to trust an AI influencer.
- 42% of all consumers globally are open to AI influencers.
- In Germany, 51% of 25-34-year-olds and 41% of 18-24-year-olds trust AI influencers.
- 22% of German consumers use AI tools like ChatGPT, Copilot, or Gemini for purchase decisions.
- 43% of purchases in Germany are completed via online marketplaces.
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