Observed Signal · Sep 14, 2026 · Ratings Report · Source: DWDL · Impact: 2/5 · Sentiment: Neutral
TV Ratings Market: Formula 1 Scores Strong Ratings, NFL Struggles on RTL
On Sunday, RTL's Formula 1 broadcast outperformed its NFL coverage, drawing 1.49 million viewers and a 16.7% audience share among 14-49 year-olds for the Spanish Grand Prix. Sky's F1 coverage also performed well, with 17.3% share. In contrast, the NFL season opener between the Buffalo Bills and Houston Texans attracted only 350,000 viewers for the first quarter, with a 5.7% share in the target demographic. Ratings improved slightly later in the game but remained below RTL's average. The NFL also aired a German-language conference on Nitro, drawing 190,000 viewers. Data sourced from AGF Videoforschung.
Provides insight into sports broadcasting ratings in Germany, relevant for TV advertising decisions.
Wichtigste Kernpunkte & Evidenz
- RTL's Formula 1 broadcast of the Spanish Grand Prix reached 1.49 million viewers and a 16.7% market share among 14-49 year-olds.
- Sky Sport F1 achieved a 17.3% market share in the same demographic, slightly higher than RTL.
- NFL season opener on RTL attracted only 350,000 viewers for the first quarter, with a 5.7% share among 14-49 year-olds.
- Later quarters saw improved NFL ratings, reaching 9.8% share among 14-49 year-olds after midnight.
- NFL German conference on Nitro drew 190,000 viewers, with a 2.6% market share among 14-49 year-olds.
Verknüpfte Unternehmen
2 verknüpfte UnternehmenSky
Britisches Medien- und Telekommunikationsunternehmen für Pay-TV, Streaming und Werbevermarktung.
“Sky Sport F1 also broadcasted the Formula 1 race, achieving even higher ratings in the target demographic....”
RTL Group
Ein führender europäischer Medienkonzern in den Bereichen Broadcaster, Streaming, Werbevermarktung und Content-Produktion.
“RTL broadcasted both Formula 1 and NFL games, with different ratings outcomes....”
Ontology Mapping & Concepts
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.