Observed Signal · Aug 13, 2026 · Campaign Launch · Source: Meedia · Impact: 3/5 · Sentiment: Positive
CTV Market: ERGO and lead link use external attribution on Disney+
ERGO and Grünwald-based lead link partnered with Disney+ to run a performance-focused video campaign in Germany promoting ERGO's dental supplemental insurance. Running since April 2026, the campaign integrated an external attribution solution that lead link used for real-time, reaction-based measurement and continuous optimization, yielding a reported significant improvement in Cost per Visit (CPV). The companies described this as the first performance campaign on Disney+ in the EMEA region to feature integrated external attribution and, more broadly, the first application in Germany of external attribution on an international streaming platform. Representatives from ERGO, lead link and Disney Advertising say the case demonstrates premium streaming/CTV inventory can be measured for both brand impact and direct business outcomes, enabling streaming to function as a measurable performance channel within media strategies.
Demonstrates a first reported use of integrated external attribution on Disney+ in EMEA and shows CTV/streaming being used and measured as a performance channel, relevant to advertisers and measurement vendors.
Wichtigste Kernpunkte & Evidenz
- ERGO and Grünwald-based lead link deployed an external attribution solution on Disney+ in Germany for a performance video campaign.
- The campaign promoted ERGO's dental supplemental insurance and began in April 2026.
- lead link used real-time, reaction-based measurement to continuously optimize the campaign and reported a significant improvement in Cost per Visit (CPV).
- Companies described it as the first performance campaign on Disney+ in the EMEA region with integrated external attribution and the first application in Germany of external attribution on an international streaming platform.
- Representatives from ERGO, lead link and Disney Advertising say the case shows premium streaming/CTV can be measured for both brand impact and direct business outcomes, enabling streaming as a measurable performance channel.
Verknüpfte Unternehmen
5 verknüpfte UnternehmenHORIZONT
HORIZONT ist das führende deutsche Fachmedium für Entscheidungsträger aus Marketing, Medien und Werbung.
ERGO
Ein führender deutscher Versicherungskonzern, der Privat- und Geschäftskunden umfassende Vorsorge- und Risikolösungen bietet.
“ERGO and lead link deployed an external attribution solution on Disney+ in Germany for the first time....”
MEEDIA
Ein dezentralisierter B2B-Marktplatz für die direkte Lizenzierung und Distribution von Creator-Owned Bild- und Video-Content ohne intermediäre Friktion.
“The article reporting the case was published by MEEDIA (author: Frank Puscher)....”
The Walt Disney Company
Globaler Medienkonzern, der Streaming, Sport, Filmstudios und innovative B2B-Werbetechnologie vereint.
lead link
lead link verbindet TV- und Digital-Mediaplanung mit eigener Software für messbare Performance und präzise Attribution.
“ERGO and lead link deployed an external attribution solution on Disney+ in Germany for the first time....”
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