lead link
Performance advertising agency for measurable TV, CTV and digital media.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- lead link GmbH
- Entity type
- COMPANY
- Founded
- 2006
- Headquarters
- Germany
- Company size
- 50–200
- Market role
- Agency & Consultancy
- Official website
- leadlink.de
What lead link does
lead link runs a hybrid agency-and-technology model. It delivers managed campaign services across TV, CTV, social, search, display and native environments, while using proprietary software to centralise control, optimise budgets and improve attribution. Value is created by turning upper-funnel video inventory into accountable performance media and by integrating creative, media execution and measurement into one workflow.
Category differentiation
lead link is a German performance advertising agency and proprietary campaign platform operator. It is not a generic lead generation software vendor or a pure standalone DSP at enterprise global scale.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
lead link GmbH is a German performance advertising agency focused on measurable video-led campaigns across linear TV, connected TV and digital channels. It combines managed media planning and buying, attribution, campaign optimisation and creative production, and it also operates proprietary tooling including the Synoptix platform for cross-channel digital campaign management and optimisation. The company generates revenue from service-led campaign execution for brands and advertisers, including media buying, optimisation and creative work. Its customers are businesses that want direct-response outcomes from TV, CTV and digital media, with a particular emphasis on linking media exposure to traffic, leads, conversions and sales.
Business model & monetisation
The company monetises through managed service fees for campaign planning, buying, optimisation and creative production, alongside media buying margins and performance-linked commercial arrangements tied to outcomes such as traffic, leads or conversions. It also captures software-driven value through its proprietary Synoptix platform, which supports premium pricing and operational efficiency in digital campaign management.
- Managed media planning and buying
- Service fee plus media margin
- Performance optimisation and attribution services
- Service fee / retainer
- Creative production services
- Project-based service fee
- Proprietary platform usage via Synoptix
- Bundled software value or software subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
ERGO and lead link use external attribution on Disney+
CTV · Recorded impact score: 3/5
ERGO and Grünwald-based lead link partnered with Disney+ to run a performance-focused video campaign in Germany promoting ERGO's dental supplemental insurance. Running since April 2026, the campaign integrated an external attribution solution that lead link used for real-time, reaction-based measurement and continuous optimization, yielding a reported significant improvement in Cost per Visit (CPV). The companies described this as the first performance campaign on Disney+ in the EMEA region to feature integrated external attribution and, more broadly, the first application in Germany of external attribution on an international streaming platform. Representatives from ERGO, lead link and Disney Advertising say the case demonstrates premium streaming/CTV inventory can be measured for both brand impact and direct business outcomes, enabling streaming to function as a measurable performance channel within media strategies.
- ERGO and Grünwald-based lead link deployed an external attribution solution on Disney+ in Germany for a performance video campaign.
- The campaign promoted ERGO's dental supplemental insurance and began in April 2026.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Campaign Manager CTV – Vollzeit(Mid-Level) | Marketing & Growth | Grünwald bei München, Germany | |
| IT Operations & Support – Werkstudentische Tätigkeit(Intern) | Engineering & Development | Grünwald bei München, Germany |
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Questions about lead link
What is lead link?
lead link is a German performance advertising agency focused on measurable TV, CTV and digital campaigns, supported by proprietary optimisation technology.
Who uses lead link?
Brands, advertisers, performance marketers and media teams use lead link to run conversion-focused campaigns across TV, streaming and digital channels.
How does lead link make money?
lead link makes money from managed service fees, media buying margins, creative production work and software-driven campaign management value.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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