esome vs lead link

Werbung auf Netflix, Prime Video, Joyn & Co.: esome öffnet Premium-TV für Unternehmen jeder Größe

Mit unserer neuen Self-Booking-Plattform können auch KMU, Start-ups und lokale Gewerbe ihre Werbespots auf Netflix, Prime Video, Joyn, YouTube und weiteren Plattformen schalten.

Esome Launches Self-Booking Tool for Streaming Ads

Esome, a Hamburg-based digital marketing specialist, has launched a self-booking platform to make Connected TV (CTV) advertising accessible to small and medium-sized enterprises (SMEs) and local businesses. Available at ctv-buchung.viiew.de, the platform allows DIY media planning within minutes for streaming ads on platforms such as Netflix, Prime Video, and Joyn, with campaigns starting from a budget of 3,000 euros. Esome handles targeting, optimization, and technical execution, and offers creative production support, including storyboards and short video ads of 10-15 seconds. This move democratizes premium streaming inventory, previously limited to larger advertisers with agency support. Melius Therapie GmbH is among the first testers, and Esome joins competitors like Seven.One Media and Crossvertise in the growing self-service CTV ad market.

• Esome, based in Hamburg, launched a self-booking platform for CTV/streaming ads on Netflix, Prime Video, and Joyn.
• Campaigns can be booked from a budget of 3,000 euros, targeting SMEs, local businesses, and startups.
• The platform is available at ctv-buchung.viiew.de and enables DIY media planning within minutes.

esome baut CTV-Geschäft aus und stellt mit Lennart Mohr die Geschäftsführung neu auf

Strategische Weichenstellung für weiteres Wachstum und die Stärkung der Marktposition Veränderung in der Geschäftsführung […]

ERGO and lead link use external attribution on Disney+

ERGO and Grünwald-based lead link partnered with Disney+ to run a performance-focused video campaign in Germany promoting ERGO's dental supplemental insurance. Running since April 2026, the campaign integrated an external attribution solution that lead link used for real-time, reaction-based measurement and continuous optimization, yielding a reported significant improvement in Cost per Visit (CPV). The companies described this as the first performance campaign on Disney+ in the EMEA region to feature integrated external attribution and, more broadly, the first application in Germany of external attribution on an international streaming platform. Representatives from ERGO, lead link and Disney Advertising say the case demonstrates premium streaming/CTV inventory can be measured for both brand impact and direct business outcomes, enabling streaming to function as a measurable performance channel within media strategies.

• ERGO and Grünwald-based lead link deployed an external attribution solution on Disney+ in Germany for a performance video campaign.
• The campaign promoted ERGO's dental supplemental insurance and began in April 2026.
• lead link used real-time, reaction-based measurement to continuously optimize the campaign and reported a significant improvement in Cost per Visit (CPV).