Observed Signal · Sep 22, 2026 · Technical Release · Source: UX Collective · Impact: 2/5 · Sentiment: Negative
Infrastructure Market: Digital decay: 25% of decade's web pages vanish
A recent analysis reveals that a quarter of web pages from the last decade have disappeared, with many vanishing from sites that are still active. This 'digital decay' is highlighted by the shutdown of design tool InVision in December 2024, which deleted all user-created prototypes and boards. The closure underscored a trend of SaaS tools shutting down and leaving users without a way to export their work in bulk, leading to the loss of portfolios and case studies. Miro, the whiteboard company, acquired InVision's Freehand product but not the associated user data. This has raised concerns about the lack of archiving mechanisms for digital content and the preservation of professional work. The article emphasizes that as more tools shut down, the web's content continues to erode, calling for better awareness and possibly new standards or services to archive and preserve online work.
Highlights the ongoing issue of data loss in SaaS tools, relevant to AdTech/martech infrastructure, but not a major platform policy update.
Wichtigste Kernpunkte & Evidenz
- A quarter of the past decade's web pages have vanished.
- InVision shut down on New Year's Eve 2024, deleting user prototypes.
- Miro acquired InVision's whiteboard product, Freehand, but not user data.
- Most disappearing pages are from sites still online.
- No bulk export was possible from InVision, causing loss of portfolios.
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