Observed Signal · Jul 16, 2026 · Product Launch · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Experiential & Event Marketing Market: Cvent Launches Center for Event Insights
Cvent announced the Cvent Center for Event Insights, a new research and thought-leadership arm focused on the intersection of events, hospitality and technology. The Center will publish original research, expert analysis and industry perspectives to help event and hospitality leaders measure and improve event performance. Cvent previewed findings from a newly commissioned Forrester Consulting study showing that many organizations still struggle to connect event data, that AI is increasing demand for live experiences, and that personalization and revenue generation are top priorities. Amy Lucia, Cvent Chief Marketing Officer, is quoted emphasizing the need to convert live experiences into measurable business value. The announcement was published via Business Wire on MarTech Series on July 16, 2026.
Company-level launch of a research arm that may provide useful industry insights for events and hospitality but does not represent a platform or policy change with broad AdTech impact.
Wichtigste Kernpunkte & Evidenz
- Cvent announced the Cvent Center for Event Insights, a new research and thought leadership arm.
- The Center will focus on research, best practices and ideas at the intersection of events, hospitality and technology.
- Cvent previewed findings from a newly commissioned Forrester Consulting study on the event performance landscape.
- Study highlights: 70% say events matter more as AI floods channels; 77% report rising audience expectations for personalization and engagement.
- Study highlights: only 36% fully connect event data across events; 59% use AI for event content but only 37% say it is paying off; 41% increased event budgets last year.
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iTech Series ist ein führender B2B-Tech-Publisher und Demand-Generation-Dienstleister, der hochgradig segmentierte Entscheider-Zielgruppen über ein proprietäres Netzwerk von Nischenpublikationen aktiviert.
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Business Wire
Globale Verbreitung von Pressemitteilungen und regulatorischen Pflichtmitteilungen für börsennotierte Unternehmen und PR-Agenturen.
“Author: Business Wire (byline indicates the release was distributed via Business Wire)....”
Cvent
Enterprise-Software zur Verwaltung, Vermarktung und Beschaffung von geschäftlichen Events.
“Cvent announced The Cvent Center for Event Insights, a new research and thought leadership arm....”
MarTech Series
B2B-MarTech-Publisher mit integrierten Demand-Generation-Services zur qualifizierten Lead-Generierung innerhalb der Marketing-Technology- und AdTech-Ecosysteme.
“MarTech Series published the article and hosts the content on its website....”
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