Creator Marketing Market: Companion Launches SafeMatch and Community Builder Tools

Companion, the AI-powered intelligence platform by global social agency Billion Dollar Boy, has launched two new tools: SafeMatch® and Community Builder. SafeMatch® uses contextual AI to vet creators across social platforms, providing brief-aware screening, context-over-keyword analysis, and full auditability. Community Builder shifts creator discovery to structured inbound recruitment through branded registration portals, building an owned database of vetted creators. The tools aim to replace manual vetting and disorganized outreach with repeatable workflows, addressing the challenge where 44% of marketers spend too much time finding influencers. The launch reflects the industry trend of increased AI adoption, with 81.9% of influencer marketers using AI.