Observed Signal · Jul 10, 2026 · Technical Release · Source: ExchangeWire · Impact: 2/5 · Sentiment: Positive
Supply-Side Platform (SSP) Market: Attekmi Adds SSP VAST Handling and Validation
Attekmi, an ad tech solutions provider, has introduced SSP VAST handling and validation via a new VAST Extensions section for SSP endpoints. The upgrade offers configurable video and audio ad parameters and adds support for rewarded video handling, skip settings, duration limits, start-delay logic, placement types, MIME types, playback methods, protocols, API frameworks, and position settings. Fields adapt dynamically to selected ad formats while preserving prior inputs; new logic covers rewarded signalling, skip behaviour, and conditional mid-roll delay handling. Attekmi positions the feature as improving video ad performance, reducing latency and broken/empty slots, protecting publishers from low-quality creatives, and increasing fill rate and advertiser trust as part of its broader monetisation tooling (including Traffic Shaping and Allow/Block List Management).
Product-level technical release from an AdTech vendor that improves SSP VAST validation and video/ad quality controls — relevant to publishers and buyers but not a major platform policy or industry‑shifting change.
Wichtigste Kernpunkte & Evidenz
- Attekmi introduced SSP VAST handling and validation and added a new VAST Extensions section for VAST SSP endpoints.
- The upgrade includes configurable parameters and support for rewarded video handling, skip settings, duration limits, start-delay logic, placement types, MIME types, playback methods, protocols, API frameworks, and position settings.
- Form fields dynamically adjust by ad format (video, rewarded video, audio) and preserve previously entered values when switching formats.
- Attekmi says the capability complements existing monetisation features (Traffic Shaping and Allow/Block List Management) to reduce low-quality inventory, lower latency, and improve fill rate and revenue.
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