Identity Market: AppsFlyer Adds AI Referral and ChatGPT Ads Attribution

AppsFlyer, a mobile measurement platform, has expanded its attribution capabilities to cover AI-driven discovery. The company now supports attribution for organic referrals from major AI answer engines, including ChatGPT, Claude, Perplexity, and Gemini, through its Answer Engine Optimization (AEO) feature. This extension builds on its existing search attribution, covering eight AI engines and 13 traditional search engines. Additionally, AppsFlyer has introduced a new integration for ChatGPT Ads, attributing campaigns via OpenAI's Conversions API across web and mobile app conversions. The server-side integration provides independent and deduplicated campaign performance insights, requiring no engineering effort from advertisers. These expanded organic attribution features are included in existing packages without extra fees or conversion limits. AppsFlyer's reporting now separates SEO and AEO performance, allowing platforms like ChatGPT to display paid and organic traffic separately.