Senior Data Analyst

The Senior Data Analyst will analyze complex datasets to derive actionable insights, build dashboards, and support data-driven decision-making. Requires strong SQL and data visualization skills, with experience in statistical analysis and reporting.

Analyze large datasets to extract insights on SEO performance and product usage. Build dashboards, design experiments, and collaborate with product and engineering teams to drive data-informed decisions.

This Senior Data Analyst role focuses on marketing effectiveness, partnering with stakeholders to design test-and-learn plans, evaluate campaign outcomes, and identify performance drivers. The analyst will support A/B tests, holdout strategies, and geo tests, translating complex findings into clear business recommendations. Requires strong SQL and BI skills, with experience in marketing analytics and measurement frameworks.

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Role Summary and Impact We are looking for a Senior Data Analyst to join our Digital team, supporting process improvement, project automation, and technology solutions . Working with the team lead, you will drive data analysis initiatives, design database structures, automate workflows, and apply ETL techniques to turn complex data into information that supports effective decision-making. This role combines data analysis, database design, artificial intelligence, and project coordination , with opportunities to contribute throughout the project lifecycle—from planning and execution to monitoring and closure. In this role, you will: Apply artificial intelligence tools and techniques to support data standardization . Design and maintain efficient, scalable database resources to support data processing and analysis. Lead process automation initiatives to improve operational efficiency. Improve and systematize workflows to optimize project and product delivery . Apply ETL techniques to extract, transform, and load data for advanced analysis. Plan, execute, monitor, and close projects , coordinating activities to ensure effective delivery. Investigate and resolve complex technical problems accurately and promptly. Lead the analysis of large datasets to uncover actionable insights. Oversee automated report generation to improve access to information and support decision-making. Skills and Experience If this opportunity looks right for you, we are looking for candidates who have: Experience in data management , with practical exposure to artificial intelligence, mathematical models, and/or large-scale data processing . Solid experience in database design and analysis . In-depth, hands-on knowledge of SQL Server and Azure Data Tools . Strong Python skills for data analysis and automation . Strong leadership and project coordination skills , with the ability to guide technical work and organize delivery. Demonstrated capabilities in innovation, continuous improvement, and self-directed learning . The ability to adapt quickly to new technologies and working environments . Strong attention to detail and a commitment to accurate, precise work. Life at WPP Media & Benefits Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary , investing in our employees to inspire transformational creativity. We also Lead Optimistically , firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country. This position is available in a Remote or Hybrid Work Modality and must be performed within Colombia . Only candidates residing in Colombia who are legally authorized to work there may apply. Remote work contracts do not allow employment or relocation abroad. Please read our Privacy Notice for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted. Please read our Privacy Notice for more information on how we process the information you provide.

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