Marketing Lead

Develops and executes marketing strategies, focusing on brand building, demand generation, and content marketing. Requires strong leadership and marketing expertise.

This role owns go-to-market strategy and execution for the Global Strategic segment, developing campaigns and partnering with field marketing, product marketing, and sales leadership to drive pipeline growth. It requires a collaborative, analytical marketer who can translate segment strategy into actionable programs in an AI-native revenue platform context.

This role leads marketing efforts to promote Metica's AI-driven growth platform, focusing on brand awareness and lead generation, and develops and executes marketing strategies across multiple regions.

Owns competitive intelligence across Outreach's AI and revenue platform portfolio, turning customer, competitor, and market insights into differentiated narratives and strategic recommendations. Serves as a trusted advisor to Sales, Marketing, Partner, and Customer teams, influencing go-to-market decisions and anticipating market shifts.

Owns end-to-end product surfaces with a significant focus on the new Digital Twins/Simulations Lab, a 0-to-1 product. Translates complex technical systems (models, data pipelines) into intuitive, trustworthy experiences for researchers. Works closely with founders, scientists, and engineering, using modern AI design tools like Codex and Claude Design alongside Figma.

Combines analysis with automation, using AI tools as a core part of the workflow to turn Outset's internal data into decisions faster. Answers recurring business questions across GTM, People, Product, and Engineering using SQL and Python, and builds small internal tools like scripts, Slack bots, and dashboards to eliminate manual reports. Requires 3+ years of experience, fluency in SQL/Python, and a builder's instinct for automating processes.

This Research Scientist role designs and runs studies to measure and improve the fidelity of Outset's digital twin AI systems, comparing their responses to real human behavior. The scientist will co-design experiments, develop performance metrics, oversee human rating studies, and apply advanced statistical techniques from survey methodology and computational social science. The role requires a PhD in a related field and involves co-authoring papers and specifying analyses for engineering implementation.