Wieden+Kennedy vs WPP Media

Sonos Brand Repositioning Aims to Restore Trust After App Failure

Sonos is launching 'Love the Sound. Feel the System.', its most significant brand campaign in company history, aiming to rebuild customer trust following the 2024 faulty app update. The campaign, led by new CMO Colleen DeCourcy, repositions Sonos from a speaker maker to an integrated sound system provider. This is a strategic marketing initiative to restore brand equity and communicate a broader product ecosystem.

• Sonos launched a global campaign titled 'Love the Sound. Feel the System.'.
• The campaign is the first work from CMO Colleen DeCourcy, who joined Sonos in November 2025.
• The campaign aims to win back customers after a 2024 faulty app update.

Wieden+Kennedy Vet Joins Finn Partners Media Practice

Kim Sizemore, after 18 years at Wieden+Kennedy, has joined PR and marketing agency Finn Partners as its first head of integrated media. In the role she will lead integrated media work for clients including Jack Daniel’s, 2K, Mazda and Delta, aiming to unify brand identity across social, live activations and traditional advertising and ensure brands appear in contextually appropriate placements. The hire was reported by Christopher Cicchiello for Adweek on August 28, 2026.

• Kim Sizemore left Wieden+Kennedy after 18 years to join Finn Partners.
• Finn Partners named Sizemore its first head of integrated media.
• Sizemore will work with clients such as Jack Daniel’s, 2K, Mazda and Delta.

Eli Lilly Debuts GLP-1 Ad Targeting Medicare Enrollees

Eli Lilly and Wieden+Kennedy Portland premiered a film called “A Life Covered” to raise awareness among Medicare Part D enrollees about newly available coverage for certain GLP-1 weight-management medications under a CMS demonstration called the Medicare GLP-1 Bridge. The ad — credited to directors Kwedar and Bentley, shot by Linus Sandgren and scored by Caroline Shaw — aims to inform seniors about access and cost (noted as $50/month under the demonstration). Lilly positioned the spot as a consumer awareness effort for patients and seniors; the campaign continues a multi-year partnership between Lilly and Wieden+Kennedy.

• Eli Lilly and Wieden+Kennedy Portland debuted a film titled “A Life Covered.”
• As of July 1, eligible Medicare Part D enrollees can receive certain GLP-1 medications for weight management at $50/month under a CMS demonstration called the Medicare GLP-1 Bridge.
• Lilly products Zepbound KwikPen and orforglipron (sold as Foundayo) are listed as covered under the demonstration and available to Medicare enrollees.

GPMA Announces 2026 Shortlist with New Categories and Regional Grand Prix

The Global Performance Marketing Awards (GPMA) have released their 2026 shortlist, timed with PI LIVE Europe. The awards feature 11 new categories reflecting industry trends like full-funnel marketing, incrementality, and influencer marketing. For the first time, regional Grand Prix awards will be given for APAC, EMEA, and the Americas. Judges highlighted the convergence of brand, creator, and performance marketing, with creators being held accountable for sales and conversions. AI was noted as a standout theme across entries, used for optimization, routing, content, and compliance. The awards, hosted by Daniel Bower, mark the 10th anniversary and introduce a new, less formal format.

• The GPMA 2026 shortlist has been announced with 11 new categories.
• Regional Grand Prix awards for APAC, EMEA, and the Americas are introduced for the first time.
• The 2026 GPMA marks the 10th anniversary of the awards.

WPP Media Launches 'The Intelligent TV Era' Media Minute

A new Media Minute article titled 'The Intelligent TV Era' has been published on the WPP Media news page, dated 15th Sep 2026.

Vinted Launches Pan-European Branded Entertainment Series 'Live Better for Less'

Vinted, the secondhand marketplace, has launched a new branded entertainment series titled 'Live Better for Less,' designed to reposition the platform beyond fashion and into a broader lifestyle destination. The series follows real people in seven European countries as they declutter and transform their homes, guided by local hosts. Each 24-minute episode uses a shared pool of contributor stories, localized for each market. Notably, Vinted employs AI voice synthesis and lip-sync technology from Adapt to localize content in the UK, France, Germany, and Spain, while other markets handle dubbing themselves. The series launches in September 2026 on Prime Video and various broadcasters. Created with WPP Media and produced by Electric Robin (Banijay Entertainment), the initiative aims to make secondhand selling aspirational and culturally relevant across Europe.

• Vinted launches branded entertainment series 'Live Better for Less' in September 2026.
• The series features real people in seven European countries, with 24-minute episodes.
• AI localization technology from Adapt is used for voice synthesis and lip-sync in four markets.