The Weather Company vs Watchfire

PatientPoint Expands Point-of-Care Ad Network, Hosts Upfront

PatientPoint operates the largest point-of-care ad network in the US, with 145,000 screens across 32,000 medical offices. The company is expanding beyond pharma to CPG and wellness brands, leveraging aggregate claims data for targeting without collecting PII. It also offers the Precision product, which uses consented electronic health record data for ad serving in patient portals. PatientPoint recently hosted its second upfront presentation in New York, featuring celebrity speakers and a new campaign with Katie Couric. The company has named Jeremy Hlavacek as GM of advertising and received MRC accreditation for its campaign reporting metrics. Pharma spending on point-of-care marketing reached $1.2 billion last year, indicating a growing market.

• PatientPoint operates 145,000 digital screens in 32,000 medical offices across the US.
• Pharma spending on point-of-care marketing hit $1.2 billion last year.
• PatientPoint received MRC accreditation for digital campaign reporting and performance metrics.

The Weather Company Transforms Measurement Stack with Neuroscience and AI

The Weather Company (TWC) is transforming its ad monetization model by treating weather as both a contextual and emotional signal. Following a year of testing with neuroanalytics firm Neuro-Insight, TWC is utilizing "emotional targeting" to map users' subconscious reactions and neural pathways to weather forecasts, tailoring creative messaging to their cognitive state. In response to the growing number of AI measurement vendors, TWC is maintaining a vendor-agnostic approach to attribution to ensure unbiased results. Internally, the company is integrating an agentic workflow featuring a core measurement research agent to automate campaign reporting and quickly surface deeper strategic insights.

• The Weather Company is shifting to a monetization model that treats weather as an emotional and contextual signal.
• A year-long neuroanalytics study with Neuro-Insight helped TWC map how weather forecast data influences subconscious ad receptivity.
• TWC uses internal generative AI agents to automate campaign reporting, synthesis, and recommendation drafts.

Redfin partners with The Weather Company to bring weather data to every home listing

Redfin partners with The Weather Company to bring weather data to every home listing

Watchfire ColorLock: A Better Display Begins with Better Calibration

Watchfire ColorLock, one-of-a-kind, calibrates every pixel as one display, delivering uniform color and brightness today and for years to come.

Watchfire Adds NFHS Sportsmanship Message to Videoboard Packages

Watchfire and NFHS help schools start the season with ready-to-use sportsmanship videos for high school videoboards in Ignite Sports.

MarketPlace PHL Selects Watchfire to Modernize Concessions Communications

MarketPlace PHL selected Watchfire to modernize concessions communications at Philadelphia International Airport with a flexible digital display network supporting real-time messaging, promotions, and special events.