The Weather Company

The Weather Company operates a dual media and data-as-a-service model. On the consumer side it runs high-traffic digital properties offering free access to weather forecasts, news and radar content, monetised via display, video and sponsorship advertising sold to marketers and brands. On the B2B side it packages its forecast models and historical data into APIs, enterprise platforms and embeddable tools sold under commercial contracts and licences.

Enterprise offerings include tiered weather data APIs, an enterprise weather-intelligence engine and toolkits for publishers and broadcasters to embed weather content with monetisable inventory. Value is created by transforming proprietary forecast models and observational data into operational decision support, contextual marketing triggers and audience engagement tools. Revenue is realised through recurring SaaS-style subscriptions, usage-based or package-based API pricing, software/platform licensing and associated professional services for custom data and analytics projects.

The Weather Company LLC is a United States-based weather data and media business owned by Francisco Partners. It operates consumer-facing digital properties that provide weather information and also supplies weather data, APIs and enterprise platforms for business customers across sectors such as media, aviation, energy, agriculture and marketing.

The company generates revenue from advertising and sponsorships on its high-traffic consumer properties, commercial licences for weather data APIs and enterprise weather-intelligence platforms, and licensing/tooling for broadcasters and publishers to embed and monetise weather content. Its paying customers are enterprises, media organisations, marketers, developers and industry verticals that integrate licensed weather data and tools into their operations and products.