The Weather Company

The business monetises proprietary weather data, forecast expertise, and audience reach across multiple layers. It licenses weather data through APIs, sells workflow and analytics software into operational verticals such as aviation and broadcasting, offers managed meteorological support services, and monetises consumer attention through advertising inventory and selected subscription features. Value is created by combining proprietary forecasting capabilities, broad consumer distribution, and industry-specific operational tools that embed weather intelligence into customer decisions.

The Weather Company is a US-based weather technology business that combines enterprise weather data products, industry-specific operational software, consumer weather media properties, and advertising solutions. Its portfolio includes weather data APIs, aviation decision-support tools, broadcast weather production software, and consumer brands such as The Weather Channel and Weather Underground. Following IBM’s sale of the business in 2024, it has operated under Francisco Partners ownership.

The company makes money through a hybrid model: subscription and usage-based pricing for APIs and enterprise software, managed forecasting and operational service contracts for industry customers, and advertising plus some premium consumer subscription revenue across its owned weather properties. Its paying customers include developers, enterprises, airlines, broadcasters, brands, and media agencies, while consumers primarily use its weather apps and sites as end users rather than the main direct buyers of its B2B products.