Telefónica vs Vodafone

Telefónica se convierte en nuevo socio oficial del Espai Barça

Telefónica se convierte en nuevo socio oficial del Espai Barça. Además, Telefónica cierra la venta del edificio de Gran Vía 28.

O2 amplía servicios con O2 Estrena, una solución para renovar el smartphone cada dos años

Telefónica's O2 brand launches O2 Estrena, a service allowing customers to renew their smartphone every two years. This is a new product offering for consumers.

Telefónica acelera la evolución del modelo tecnológico global de Meliá impulsado por IA y ciberseguridad

Telefónica acelera la evolución del modelo tecnológico global de Meliá impulsado por IA y ciberseguridad. Telefónica crea un asistente virtual para modernizar la atención al cliente de Bizum. Telefónica cierra la venta del edificio de Gran Vía 28.

Internet Shutdowns Global Record; Vodafone Calls for Stricter Rules

The article covers the global record in internet shutdowns, highlighting the increasing frequency of government-ordered internet blackouts. Vodafone, a telecommunications company, is advocating for stricter regulations against such digital blackouts. The report likely discusses the impact on users, businesses, and the digital economy, emphasizing the need for legal frameworks to prevent arbitrary internet disruptions. Given the paywall, only the headline and teaser are accessible, which is insufficient for detailed analysis. The article is relevant to the AdTech industry because internet shutdowns directly impact digital advertising and media consumption, disrupting campaigns and reducing audience reach.

Adform becomes OpenAI tech platform partner for ChatGPT ads in Europe.

Adform has been announced as one of OpenAI's technology platform partners as ChatGPT Ads expands into Europe, enabling advertisers to plan, control, and measure chat-based ad campaigns within its existing omnichannel platform. This integration provides a unified view of the customer journey by connecting conversions from ChatGPT with other Adform campaigns. Volkswagen and Vodafone are among the first companies testing the access, focusing on brand presence and channel performance. The rollout, which began in August 2026 across 31 European markets, supports ad formats on free and lower-cost plans, with paid plans remaining ad-free. Advertisers can utilize CPM, CPC, conversion optimization, geo-targeting, and custom audiences, while OpenAI ensures ads are clearly labeled and do not influence ChatGPT responses. Adform's partnership aligns with its broader AI-driven advertising strategy, including MCP support and collaboration with IAB Tech Lab on agentic standards.

• Adform is a technology partner for OpenAI's ChatGPT Ads in Europe, enabling ad campaign management and measurement.
• The partnership allows advertisers to buy ChatGPT inventory through Adform's platform and connect conversions with other campaigns.
• Volkswagen and Vodafone are early testers of ChatGPT Ads.

Penguin Random House's Jon Donovan on AI, BookTok, and Discovery

In an interview with The Drum, Penguin Random House's digital marketing director Jon Donovan discusses how AI and TikTok are transforming book discovery. He highlights a shift from publisher-to-retailer push to reader-to-reader influence via BookTok, which has become a major sales channel. Donovan details the publisher's four-year digital transformation to build a data-driven marketing engine, focusing on first-party data, personalized recommendations, and AI-driven product discovery. He notes a decline in search traffic and an increased focus on visibility across AI platforms. He also discusses testing TikTok Shop for discovery commerce, scaling customer relationships, and the importance of balancing AI with human creativity. Donovan emphasizes that owning data and technology, along with agile team structures, are critical for adapting to rapid change.

• Penguin Random House publishes and sells 750 million books annually across print, ebooks, and audio.
• The publisher completed a four-year digital marketing transformation focused on data and marketing technology.
• TikTok is now the third biggest book sales channel in the UK, according to a TikTok announcement.