Serviceplan Group vs STUDIO GONG

ING Germany Appoints Saint Elmo's as Creative Agency

ING Germany has appointed Saint Elmo's, a subsidiary of the Serviceplan Group, as its new creative agency following a competitive pitch against several participants. The decision comes as part of ING's ongoing efforts to refresh its brand communications and creative strategy. Saint Elmo's will be responsible for developing and executing creative campaigns for the financial services provider, with the first project already in progress. The pitch win marks a significant addition to Saint Elmo's client portfolio and reinforces the agency's position in the German market. The move is seen as part of broader trends in the banking sector to modernize their marketing approaches and engage with customers through more compelling creative content.

• Saint Elmo's, a subsidiary of the Serviceplan Group, has won the creative pitch for ING Germany.
• The pitch involved multiple unnamed participants competing for the account.
• The first creative work from Saint Elmo's is already underway for ING Germany.

Julian Uhlhaas named Vaude Head of Marketing

Julian Uhlhaas took over as Head of Marketing at Vaude on August 1, 2026, succeeding long-serving marketing chief Manfred Meindl. The Tettnang-based outdoor outfitter appointed the 40-year-old after about 15 years in brand management and communications, most recently serving as General Manager at Serviceplan Group’s agency model The Marcom Engine, where he led campaigns for BMW and Mini across 24 markets. Vaude owner and CEO Antje von Dewitz said Uhlhaas brings the strategic and creative experience needed to develop the brand for existing and new audiences. He joins to strengthen Vaude’s positioning in core and growth markets. Jonas Hirscheider will take over Uhlhaas’s markets and campaign responsibilities at The Marcom Engine. The appointment was reported by HORIZONT on August 4, 2026.

• Julian Uhlhaas assumed the Head of Marketing role at Vaude on 2026-08-01.
• He succeeds Manfred Meindl, who shaped Vaude's brand over the past 15 years.
• Uhlhaas previously served as General Manager at Serviceplan Group’s The Marcom Engine, leading BMW and Mini campaigns across 24 markets and has about 15 years' experience in brand management and communications.

Jägermeister promotes Ann‑Kathrin Reiher to Marketing Chief

Ann‑Kathrin Reiher will become Director Brand & Digital at Mast‑Jägermeister Deutschland GmbH on 1 August 2026. The promotion formalises an internal succession: she succeeds Paul Ramser, who after roughly five years in the role left Mast‑Jägermeister to join Eckes‑Granini. Reiher began her career at Jägermeister as an apprentice, has worked for the company for more than eight years in total, and—after a stint as Account Director at Serviceplan Group in Hamburg—returned in early 2024 as Teamlead Customer Marketing On‑Trade. In her new role she will lead brand strategy and digital brand communications for the German market, continuing Jägermeister's focus on consumer and on‑trade marketing. The appointment was announced on the company's LinkedIn channel and reported by Tim Theobald (HORIZONT) in Lebensmittelzeitung on 29 July 2026.

• Ann‑Kathrin Reiher will assume the role of Director Brand & Digital at Mast‑Jägermeister Deutschland GmbH on 2026-08-01; the appointment was announced on LinkedIn and reported by Tim Theobald (HORIZONT) in Lebensmittelzeitung on 2026-07-29.
• She succeeds Paul Ramser, who had been Director Brand & Digital for roughly five years and left Mast‑Jägermeister to join Eckes‑Granini.
• Reiher began her career as an apprentice at Jägermeister, has worked for the company for more than eight years in total, and returned in early 2024 as Teamlead Customer Marketing On‑Trade after serving as Account Director at Serviceplan Group in Hamburg.

RADIO-KOMBI CP MEDIA SÜDWEST vergibt Vermarktungsauftrag an STUDIO GONG

Die RADIO-KOMBI CP MEDIA SÜDWEST vergibt den Vermarktungsauftrag der baden-württembergischen Kombinationsangebote der RKCP ab dem Geschäftsjahr 2027 regional an STUDIO GONG. Erfahren Sie mehr dazu in unserem Blog-Beitrag.