Rakuten Advertising vs Tradedoubler

Mirai Wins 2026 MarTech Breakthrough Award for AI Innovation

Rakuten Advertising’s Mirai has been named AI-Powered Marketing Decision Engine of the Year in the 2026 MarTech Breakthrough Awards. Discover how this agentic AI platform is transforming affiliate and performance marketing.

FAST Hits Mainstream TV, Forces Ad Market Rethink

Rakuten TV Enterprise market studies show FAST (Free Ad‑Supported Streaming TV) has become mainstream in Germany and Europe, changing how advertisers plan CTV campaigns. In Germany 79% of respondents use FAST daily or several times a week (Europe ~74%), and four in five view FAST as a primary or alternative way to watch TV. Most FAST viewing (94%) happens on TV devices. Advertiser acceptance of ads in streaming is high if ads are relevant; 82% of European respondents accept advertising in streaming contexts. Advertisers are shifting investment and measurement priorities: CTV is a standard channel (100% of surveyed advertisers use or plan to use it), 72% of German advertisers plan to raise CTV spend, and attention, context and brand impact are rising measurement priorities. Rakuten highlights an "Advertiser‑Viewer Gap" that the industry must address.

• Rakuten TV Enterprise published two studies: "The FAST Advantage" and "Beyond the Break" examining FAST usage and advertising attitudes.
• In Germany 79% of surveyed users said they use FAST offerings daily or several times per week; Europe-wide the figure is ~74%.
• 94% of FAST viewing occurs on TV devices; 60.7% of respondents expect to use FAST more in the future.

New blog post: La afiliación como clave del éxito de MediaMarkt en Black Friday

A new blog post has been added to the Tradedoubler blog feed, discussing the role of affiliate marketing in MediaMarkt's Black Friday success.

BuildLab Competition: Seven Affiliate Firms Build AI Time-Saving Tools

At PI LIVE Europe, the BuildLab competition brings together seven affiliate marketing companies to develop next-generation partnership tools that address time-consuming manual tasks, approval chasing, and data fragmentation in the affiliate channel. Teams from Tradedoubler, Awin, Impact.com, Optimise, Everflow, Adtraction, and Bravo Savings Network will build working prototypes in a single day, using AI tools, models, and MCP integrations. The winner will be announced at the AIP Summit on October 21. This initiative highlights the industry's focus on leveraging AI to streamline operations and enhance strategic work.

• PI LIVE is hosting BuildLab, a competition to create next-gen partnership tools.
• Seven companies participate: Tradedoubler, Awin, Impact.com, Optimise, Everflow, Adtraction, and Bravo Savings Network.
• Each team builds a working prototype in one day using AI tools and MCP integrations.

Content's Role Grows in Affiliate Marketing Amid AI-Driven Discovery

The article discusses the expanding role of content publishers in affiliate marketing, driven by changes in consumer discovery influenced by generative AI. It argues that last-click attribution undervalues content's contribution to brand discovery, consideration, and confidence, and calls for evolving measurement models to recognize influence. It cites industry data showing content publishers account for about 21% of affiliate spend, and highlights examples from the Tradedoubler network, including MediaMarkt and Intermundial, where content strategies drove growth. The piece also touches on emerging measurement models like retrieval tracking and licensing, and references EMNA AI for improving AI visibility.

• Content publishers account for around 21% of affiliate spend, according to APMA's State of the Affiliate Nation.
• MediaMarkt's Spanish affiliate programme delivered 15% year-on-year growth in confirmed sales, 18% revenue growth, and an 11% uplift in conversion rate.
• Inter mundial's affiliate programme generated more than 20,000 confirmed sales, 9% revenue growth, and a 9% increase in affiliate ROI.