Pi-rate vs PubMatic

BCN and PubMatic connect publisher signals directly to programmatic deals

At DMEXCO, BCN introduces its 'Signals Agent', an AI system that makes over 1,500 audience and contextual signals accessible via natural language. In collaboration with PubMatic, selected signals can be directly converted into bookable programmatic deals. The agent's data basis includes over 80 million profiles with consent from more than 50 premium domains, offering over 900 audience segments and 600+ context categories. The agents communicate via Model Context Protocol (MCP) and Ad Context Protocol (AdCP) to autonomously create PMP deals, reducing manual setup and negotiation time to minutes. Policies and brand safety are checked automatically. This marks the first direct agent-to-agent implementation in the German advertising market.

• BCN launches 'Signals Agent' at DMEXCO, providing access to 1,500+ audience and context signals via natural language.
• PubMatic integrates with the agent to automatically create and activate targeted PMP deals.
• The system accesses over 80 million consented profiles from 50+ premium domains.

Understanding Google's Ad Tech Remedies: What the Market Should Know

PubMatic published a new blog post analyzing Google's ad tech remedies and their market implications, alongside a new post on the Campaign Insights Agent for smarter decisions.

PubMatic CRO Emma Newman Urges German Publishers to Embrace AI

In an interview with MEEDIA, Emma Newman, Chief Revenue Officer EMEA at PubMatic, discusses the varying pace of ad tech adoption across Europe and the USA. She notes that while US and UK markets are more consolidated and faster-moving, Continental European publishers, especially in Germany, prioritize quality, data governance, and trust. Newman advocates for a controlled, transparent deployment of AI in yield optimization, citing a case study where Spanish publisher Optima achieved a 34% revenue increase in Q2 2026 using PubMatic's Intelligent Yield AI agent, with a 49% jump in June. She emphasizes that AI agents are not replacements for human judgment but tools to enhance efficiency, and stresses the importance of guardrails, strategic programmatic buying, and maintaining reader trust.

• Emma Newman is Chief Revenue Officer EMEA at PubMatic.
• Publisher Optima in Barcelona used PubMatic's Intelligent Yield AI product and saw a 34% revenue increase in Q2 2026 compared to Q1 2026.
• Optima's revenue in June 2026 increased by 49% year-over-year.