Ogilvy vs Ogury

Ogilvy's Apple Campaign Features Fictional Letters

The Swiss Fruit Association, in collaboration with agency Ogilvy, launched a campaign for Swiss Apple Day featuring fictional letters from cultural and historical figures—Adam, Eve, William Tell, and Isaac Newton—each reflecting on their experience with an apple. The campaign includes OOH, print, digital, and social media components, as well as an online film produced by Shining and JingleJungle. The letters personify the apple's cultural significance, with Adam seeking compensation, Eve crediting the apple for awakening curiosity, Newton attributing gravity discovery, and Tell expressing gratitude. The campaign executes a creative storytelling approach to promote apple consumption in Switzerland, running around September 11, the designated Apple Day.

• Swiss Fruit Association launched 'What Adam Would Write to the Apple' campaign for Swiss Apple Day.
• Campaign features fictional letters from Adam, Eve, William Tell, and Isaac Newton.
• Multichannel campaign includes OOH, print, digital ads, social media, and an online film.

Grey to Handle Changan in Europe via Ogilvy Group

Ogilvy Group has assigned Grey Germany an important role to handle communications for Chinese automaker Changan in Europe as the brand seeks to increase sales. Changan began selling select models in Europe last year and is represented in Germany by the Deepal brand. The article cites statistics from the German Federal Motor Transport Authority (Kraftfahrtbundesamt) for Deepal registrations through July 2026. The story was published on August 18, 2026.

• Ogilvy Group has appointed Grey Germany to manage the new Changan account in Europe.
• Changan began selling certain car models in Europe in the previous year.
• In Germany, Changan is represented by the Deepal brand.

Dove: 20+ Years of the 'Real Beauty' Campaign

This feature retrospective (published 2026-08-13) reviews over 20 years of Dove's 'Real Beauty' campaign, originally launched in 2004. The article notes that Dove (a Unilever brand) and agency Ogilvy created the 'Real Beauty' platform and presents what the authors consider the ten most moving advertisements and appearances from the campaign's history. The piece positions 'Real Beauty' as a benchmark for values-driven brand campaigns and traces its origin to a Dove brand relaunch roughly 22 years ago.

• Dove and Ogilvy created the 'Real Beauty' campaign platform in 2004.
• Dove is identified as a Unilever brand in the article.
• The article is a retrospective showcasing the ten most notable 'Real Beauty' ad appearances from over 20 years.

Viamedia Hires Drew Childers to Head CPG & Retail Media

Viamedia, a next-generation ad tech company focused on local-first omnichannel solutions, has appointed advertising veteran Drew Childers as Vice President of CPG & Retail Media. Childers brings over 15 years of experience with major consumer brands and previously spent nearly nine years leading Ogury's CPG vertical. In his new role, he will expand Viamedia's CPG strategy using proprietary local-first audience intelligence and omnichannel activation, reporting to SVP Sales Marc Rutchik. The company plans to add staff in key markets to build on its current success in the CPG sector. The appointment underscores Viamedia's efforts to differentiate its approach by starting with consumer opportunities rather than predetermined media channels.

• Drew Childers is appointed Vice President, CPG & Retail Media at Viamedia.
• Childers brings more than 15 years of CPG and advertising technology experience.
• He previously spent nearly nine years leading the CPG vertical at Ogury.

Ogury Names Nadav Perry as Chief Revenue Officer, Americas

The press page includes a new announcement dated August 25, 2026: Ogury has named Nadav Perry as Chief Revenue Officer, Americas.

Ogury Names Nadav Perry as Chief Revenue Officer, Americas

Ogury has appointed Nadav Perry as Chief Revenue Officer for the Americas region.