Nielsen vs NielsenIQ

Nielsen News Center: New Press Releases and Product Launches

The News Center page has been updated with several new press releases and product announcements, including the Warner Bros. Discovery reclaiming top spot in Nielsen's August All Screens Video Landscape Report, Nielsen Accelerates Streaming Data Delivery with Enhancements to Streaming Content Ratings, Nielsen launches CTV ad spend data into its French and Italian Ad Intel products, Gracenote Expands AI Product Roadmap, and Nielsen Announces New Local Methodology Enhancements.

Nielsen Accelerates Streaming Data Delivery with Enhancements to Streaming Content Ratings

Nielsen enhances Streaming Content Ratings with daily data delivery, allowing faster insights for strategic decisions.

German Ad Market: TV Declines, Online and OOH Grow

According to Nielsen data for January to August 2026, the German advertising market grew slightly by 1.6%, driven by online marketers (+16.9%) and out-of-home (+5.8%), while linear TV declined 2.3% year-on-year. In August, TV gross revenue fell 4.9% to €977 million, marking the second month below €1 billion. Print and radio also declined: newspapers -0.7%, magazines -4.1%, radio -1.0%. Overall market reached €2.39 billion in August, up 0.9% from the prior year.

• German TV gross ad revenue fell 4.9% year-on-year in August to €977 million.
• Online marketers grew 16.9% from January to August 2026.
• Out-of-home advertising grew 5.8% in the same period.

Amos International Candy Festival Showcases Innovation and Global Partnerships

The 2026 Amos International Candy Festival, hosted by Amos Food Group in Shenzhen, China, brought together distributors, creators, and industry leaders from nearly 50 countries. The three-day event featured the Amos International Candy Carnival, the World Candy Forum, and the Global Distributor Conference. At the forum, insights from NielsenIQ and Innova Market Insights highlighted global consumer trends, while the 'Double H Global Sweet Value Co-Creation' initiative was introduced. During the distributor conference, new products under the AMOS and Biobor brands were unveiled, including To-yah Doodle Egg and ZestPuck. The festival also announced a partnership with the Yao Foundation to launch the 'Sweet Ambassadors' Youth Basketball Development Program. Amos Food Group, founded in 2004, operates in over 80 markets and is ranked No. 48 on Candy Industry's 2026 Global Top 100 list.

• Amos Food Group hosted the 2026 Amos International Candy Festival in Shenzhen, China, from September 14-16, 2026.
• The festival included the Amos International Candy Carnival, World Candy Forum, and Global Distributor Conference.
• New products launched: To-yah Doodle Egg, ZestPuck (AMOS), and Biobor nutritional gummies.

AI agents reshape commerce, measurement must catch up

As AI agents increasingly handle product discovery and purchase, brands, retailers, and platforms are investing in new measurement strategies. Google's Universal Commerce Protocol and OpenAI's Agentic Commerce Protocol enable end-to-end shopping within AI experiences. NIQ and Similarweb have partnered to integrate AI-driven discovery measurement with retail sales data, helping brands gauge visibility and conversion. Key measurement areas include consumer intent, agentic shelf visibility, product content readiness, AI-driven traffic, and omnichannel purchase correlation. Emerging capabilities include OpenAI's ChatGPT pre-purchase signals, Mastercard and Visa's 'Know Your Agent' frameworks, and cross-channel identity resolution. Agentic commerce measurement is nascent, but these advancements are closing the gap between AI influence and sales attribution.

• NIQ and Similarweb announced advancements to agentic commerce measurement, adding measurement to NIQ's Commerce Intelligence.
• Google's Universal Commerce Protocol and OpenAI's Agentic Commerce Protocol allow complete shopping journeys within AI experiences.
• OpenAI's ChatGPT can signal pre-purchasing stages like product considerations and comparisons.

NIQ and Similarweb build AI shopping measurement system

NIQ and Similarweb are developing a measurement system to connect product discovery via AI assistants with website traffic, conversions, and sales. The first version is planned for Q4 2026 and will initially cover a limited set of product categories and markets. The system will track shopping journeys that begin in generative AI services such as ChatGPT, Gemini, Google AI Mode, Perplexity, and Claude, including cases where AI recommendations lead to visits through other channels. It will combine NIQ's product, consumer behavior, and retail sales data with Similarweb's digital data on AI platform activity and referral traffic. The companies also aim to assess product content readiness for AI representation and brand visibility in AI-generated recommendations. This initiative addresses the growing gap between AI platform usage and measurable referral traffic, as highlighted by Similarweb and Adobe research.

• NIQ and Similarweb are developing a measurement system for AI-assisted shopping, planned for release in Q4 2026.
• The system will cover AI assistants including ChatGPT, Gemini, Google AI Mode, Perplexity, and Claude.
• Similarweb found that users receiving brand recommendations from ChatGPT were 2.5 times more likely to visit the brand's website within seven days.