Netflix vs Sony

Netflix appoints Jan Bennemann as film head for DACH

Netflix has officially named Jan Bennemann as the new Head of Film for the DACH region (Germany, Austria, Switzerland), confirming his appointment after a temporary stint. Bennemann, who joined Netflix in 2021, will oversee the development and creative direction of the entire film portfolio in the region. He succeeds Sasha Bühler, who left the company after seven years. Previously serving as Director Series DACH, Bennemann was responsible for series like 'Achtsam Morden', 'Crooks', and 'Unfamiliar'. With this appointment, Netflix continues its strategy of promoting internal talent, as overall responsibility for the German strategy remains with Katja Hofem.

• Netflix appointed Jan Bennemann as Head of Film for the DACH region.
• Bennemann previously served as Director Series DACH at Netflix.
• He succeeds Sasha Bühler, who left after seven years.

Netflix Heads for Worst Year Since 2022; Wells Fargo Downgrades

Wells Fargo analysts downgraded Netflix to 'Underweight' from 'Equal Weight' and reduced their price target from $80 to $57, signaling a potential 24% downside. The downgrade is driven by declining engagement metrics, as viewership dropped 1.6 hours per subscriber per day in the first half of 2026, an approximate 8% decline adjusted versus 2023. Netflix shares have fallen nearly 20% in 2026 and 28% over the past year, putting it on track for its worst performance since 2022. The bank emphasizes that hit content is essential for a recovery. Despite this bearish outlook, most analysts (38 of 52) still rate the stock as a buy or strong buy, indicating a divergence of opinion.

• Wells Fargo downgraded Netflix to Underweight from Equal Weight.
• Price target cut to $57 from $80, implying 24% downside.
• Netflix viewership fell by 1.6 hours per subscriber per day in H1 2026.

Netflix's Sunset Boulevard House Stunt Detail Revealed

Netflix and experiential agency Extra Credit created a living billboard on Sunset Boulevard to promote the film 'The Last House', featuring an actor living in a house 30 feet above the street. The activation involved a forced-perspective set, structural engineering, and a three-day performance by comedian Nathan Shoop. The campaign generated significant earned media, with coverage from major news networks. Extra Credit emphasized meticulous planning, safety, and audience engagement to maximize virality.

• Netflix's 'The Last House' movie was promoted with a living billboard featuring an actor in a house above Sunset Boulevard.
• Extra Credit founders Jett Gelber and Dave Horowitz produced the stunt.
• Comedian Nathan Shoop lived in the billboard for three days.

Sony Announces New Press Releases for September 2026

Sony has added several new press releases for September 2026, including the Sony Innovation Fund exhibiting at CEATEC 2026, a major animation co-production between Japanese and African studios, enhancements to the World Athletics Ultimate Championship experience, support for flood and earthquake victims, and a non-binding MoU between Sony Semiconductor Solutions and Aramco.

Marvel's Wolverine Arrives on PlayStation 5: Inside Insomniac Games' New Adventure

Sony's blog announces the release of Marvel's Wolverine on PlayStation 5, developed by Insomniac Games, as a new major product launch.

Sony Innovation Fund to Exhibit at CEATEC 2026

Sony Innovation Fund to Exhibit at CEATEC 2026, showcasing co-creation initiatives through investment and incubation.