Netflix vs Sony

esome launches self-booking platform for CTV ads

The German digital marketing agency esome has launched a new self-booking platform that enables small and medium-sized enterprises (SMEs), startups, and local businesses to book regional or target-group-specific advertising campaigns on streaming platforms like Netflix, Prime Video, and Joyn from a budget of 3,000 euros. This removes previous barriers such as complex booking processes and high minimum budgets. Users define their target audience and campaign period, while esome handles ad serving, optimization, and technical execution. The platform also offers creative support, including storyboard development and production of 10-15 second videos for clients lacking ready-made content, along with quality assurance. esome claims to be the first company in the German market to offer such self-booking for premium streaming campaigns, leveraging its expertise in paid social and connected TV.

• esome launched a self-booking platform for streaming TV advertising
• Campaigns can be booked on Netflix, Prime Video, and Joyn from 3,000 euros
• Platform targets SMEs, startups, and local businesses

German Voice Actor to Sue Netflix for Unauthorized AI Training

German voice actor Matti Klemm, known as the German voice of actors like Jason Momoa and Mahershala Ali, plans to file a lawsuit against Netflix for allegedly using his voice recordings to train AI systems without his consent or compensation. The claim is supported by the German Voice Actors Association (VDS), citing a data disclosure from Netflix that indicates past usage of Klemm's personal voice data for AI training. Netflix defends its practices, referencing an agreement with the Federal Association of Actors (BFFS) that necessitates explicit consent for AI-generated voice replicas. The case aims to establish a legal precedent regarding AI training on creative works and personal data, affecting the broader creative industry. The lawsuit is supported by the Society for Civil Rights (GFF) and is expected to be filed in late 2026.

• German voice actor Matti Klemm plans to sue Netflix for unauthorized use of his voice recordings for AI training.
• The lawsuit is supported by the German Voice Actors Association (VDS) and the Society for Civil Rights (GFF).
• Netflix cites an agreement with the Federal Association of Actors (BFFS) that requires explicit consent for AI-generated voice replicas.

AGF and Disney discuss integrating Disney+ into viewership measurement

The AGF Videoforschung and Disney are in talks to potentially integrate the streaming service Disney+ into the AGF's active audience measurement system. Both companies are examining the prerequisites for such an integration, which would provide more transparency in streaming usage and make Disney+ viewership data visible to the advertising market. No concrete timeline has been announced. This follows similar moves by competitors like Prime Video, which is already measured by AGF, and Netflix, which has expressed interest but has yet to integrate. The AGF aims to establish a unified, independent market standard for cross-platform video measurement.

• AGF Videoforschung and Disney are discussing the integration of Disney+ into the AGF audience measurement.
• Both companies are evaluating the prerequisites for a possible integration according to AGF standards.
• No specific timeline for the integration has been announced.

Supporting New Forms of Creation with Sony's Continually Evolving Sound Separation Technology

Sony has published a new blog post about its sound separation technology, highlighting new forms of creation.

Crunchyroll Anime Future Forum: Exploring the Future of Anime Together

Sony's corporate blog features a new article about the Crunchyroll Anime Future Forum, discussing the future of anime.

Advancing New Entertainment Experiences through Onchain Technology

Sony launches a global incubation program for startups and creators using onchain technology.