Agency & Consultancy · vs · Agency & Consultancy
Mediaplus vs Publicis Media
Strukturierter Technologie- und Marktvergleich · Stand 2026
Direkte Merkmalsgegenüberstellung
Mediaplus · vs · Publicis MediaGlobale Mediaagentur für datengestützte Mediaplanung, programmatischen Einkauf, Analytics und KI-gestütztes Media-Consulting.
Deutsches Mediaagentur-Netzwerk für die strategische Planung, den Einkauf und die Optimierung von Werbekampagnen.
Vergleichsanalyse & Key Insights
Was ist der Hauptunterschied zwischen Mediaplus und Publicis Media?
Beim Vergleich von Mediaplus und Publicis Media agieren beide Plattformen im Bereich Demand-Side Platform (DSP), Connected TV (CTV) & OTT und Creative Production & DCO. Mediaplus ist positioniert als Globale Mediaagentur für datengestützte Mediaplanung, programmatischen Einkauf, Analytics und KI-gestütztes Media-Consulting, während Publicis Media den Schwerpunkt auf Deutsches Mediaagentur-Netzwerk für die strategische Planung, den Einkauf und die Optimierung von Werbekampagnen legt. Beide Anbieter stellen komplementäre wie auch konkurrierende Kernfähigkeiten für den Markt bereit.
Welche Alternativen gibt es zu Mediaplus und Publicis Media?
Bei der Evaluierung von Mediaplus und Publicis Media prüfen Enterprise-Entscheider häufig auch weitere Plattformen im Bereich Demand-Side Platform (DSP), Connected TV (CTV) & OTT und Creative Production & DCO. Die erweiterte Wettbewerbslandschaft und detaillierte Marktprofile findest du direkt auf Polaris7.
Echtzeit-Beobachtung
Aktuelle Marktsignale & News: Mediaplus vs Publicis Media
Öffentlich erfasste Marktbewegungen, Partnerschaften, Produkt-Updates und strategische Ankündigungen aus dem Knowledge-Graphen.
Mediaplus
Letzte Aktivitäten
- ·The DrumCreative Campaign
Hornbach Builds Working 35mm Camera from Hardware Store Supplies
Hornbach's new campaign, 'Built from Hardware Store Supplies,' showcases a series of films shot on a fully functional 35mm film camera constructed entirely from items sold in its stores. Created by HeimatTBWA\, the campaign includes two main films and a behind-the-scenes documentary. Five makers from Europe built the camera over seven days at a Hornbach store in Bucharest, using a magnifying glass for the lens, a cement mixer to drive the film, and a cut-open organic waste bin as a lens hood. The campaign aims to demonstrate the breadth of Hornbach's product range and celebrate the maker spirit, contrasting with AI-generated imagery. It was developed over 1.5 years following a decade-long idea period, timed with the #HornbachCamera project.
- Hornbach and HeimatTBWA\ built a working 35mm film camera entirely from hardware-store products.
- The camera was constructed by five European makers in seven days at a Hornbach store in Bucharest.
- The lens was a magnifying glass; a cement mixer drove the film.
- ·MeediaAgency & Consultancy
Kölln assigns media account to Mediaplus Hamburg
German food manufacturer Peter Kölln has appointed Mediaplus Hamburg to handle its media planning and buying after a competitive pitch. The agency will develop an integrated digital-first strategy for the traditional brands Kölln and Mazola, focusing on brand building and activation around relevant purchase occasions. Mediaplus will collaborate with creative agency virral on campaign development. The partnership aims to strengthen Kölln's market leadership in the cereal market and revitalize the Mazola edible oil brand, particularly among younger audiences. The first joint campaigns are scheduled to launch in September 2026.
- Peter Kölln awarded its media account to Mediaplus Hamburg following a pitch.
- Mediaplus Hamburg will handle media planning and buying for the Kölln and Mazola brands.
- The agency will develop a digital-first strategy along the customer journey.
- ·MeediaBrand Marketing
Takko launches Fall/Winter TV campaign with Michelle Hunziker
Takko Fashion launches its Fall/Winter 2026/27 campaign featuring Michelle Hunziker. The campaign, described as more extensive than previous ones, includes linear TV spots (20-second) from September 10 on channels like RTL, Sat.1, ProSieben, Vox, RTL Zwei, Kabel Eins, sixx, and Sat.1 Gold, plus streaming (Prime Video, Netflix, RTL+, Joyn, HBO Max, Disney+) via Mediaplus, online, print, social media (Facebook, Instagram), and OOH/DOOH. The company aims to strengthen its 'Quality Fashion Discounter' positioning and increase brand awareness. Meanwhile, Takko's planned sale by its hedge fund owners reportedly failed; CFO Stefan Macheleidt and Senior Marketing Director Matthias Lueg have left the company. Takko reported net revenue of €1.283 billion for FY2025/26.
- Takko launches 20-second TV spot on September 10, 2026 across German broadcasters.
- Michelle Hunziker is featured in Takko's Fall/Winter campaign, showcasing six looks.
- Mediaplus handles media planning including linear TV, streaming, and paid social.
Publicis Media
Letzte Aktivitäten
- ·MeediaAgency Business Models
GWA Study: CMOs Shift In-House, Agencies Need New Models
The German Association of Advertising Agencies (GWA) has published a white paper titled "The New Value. Agencies in the Tension Between AI Maturity and Customer Expectations." Based on surveys of 170 CEOs/CMOs and 78 agency executives, the study reveals that 80% of marketing decision-makers plan to move more work in-house thanks to AI, particularly in research (52%), creative (50%), and production (44%). However, only 8% expect agency roles to shrink, suggesting agencies will take on new strategic and integration tasks. The study highlights that AI is deeply embedded in agency workflows, with 76% having AI-based offerings, yet 67% cite talent shortages as a top hurdle. It challenges assumptions that AI lowers costs, pointing to new costs in licenses, infrastructure, and governance. Only 10% of companies have fully integrated AI into their processes, indicating an industry in transition.
- 80% of surveyed CEOs/CMOs plan to move more marketing tasks in-house due to AI.
- 52% plan to increase in-house research/market research, 50% in creative, 44% in production.
- Only 8% of companies expect agency importance to shrink.
- ·MeediaInfluencer Marketing
Publicis Study: Influencers Drive Purchase Decisions
A Publicis Media study, “Publicis More: Influencer Impact,” surveyed 1,300 people aged 18–75 in Germany (data collected online 8–22 June 2026) and finds influencer content plays a major role across the customer journey. Two-thirds of platform users consume influencer content at least daily; Instagram (75%), TikTok (73%) and YouTube (62%) show the highest daily usage. Overall, 40% said they discovered products or trends via influencers (54% Gen Z), 47% have bought an influencer-recommended product (59% Gen Z), and more than half in every generation rate social media influence higher than classic media. The study also reports generational differences in preferred formats (short vs. long video) and platform use for entertainment, inspiration and information.
- Publicis Media Data Studio surveyed 1,300 people in Germany aged 18–75 for the study “Publicis More: Influencer Impact.”
- Data collection took place online from 8 to 22 June 2026.
- Two-thirds of users of the examined platforms consume influencer content at least once daily; daily usage: Instagram 75%, TikTok 73%, YouTube 62%.
- ·MeediaAgency & Consultancy
Kering moves global media account to Publicis
French luxury group Kering has awarded its global media account to Publicis Media following a pitch, ending the incumbent relationship with Dentsu's iProspect which had handled the business since 2021. Publicis previously worked on Kering via its Zenith network until 2021, so the win is described as a comeback for the Paris-based agency group. Neither Publicis nor Kering commented to MEEDIA. The report notes Kering is undergoing restructuring under CEO Luca de Meo and recently appointed Romain Spitzer as CEO of Bottega Veneta, effective 1 September.
- Kering awarded its global media account to Publicis Media after a pitch.
- The incumbent, iProspect (a Dentsu network), had managed Kering's media since 2021 and lost the pitch.
- Publicis previously served Kering through its Zenith network until 2021; the new Publicis network brand handling the account is not yet disclosed.
Exakte Ökosystem-Überschneidungen vergleichen
Erkunde alle tiefen Marktbeziehungen in Polaris7. Entdecke gemeinsame Kunden, integrierte Technologien, SDK-Schnittstellen und überlappende Partner von Mediaplus und Publicis Media im Markt-Ökosystem.