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ViralGains Wins Fierce AI Innovation Award for Programmatic Marketing

New press releases added to Marketing Dive's press release page, including ViralGains, FouAnalytics, MERGE, and more.

Gap launches fall denim campaign starring Inde Navarrette

Gap launched a fall campaign called “Denim on your own” that pairs actor Inde Navarrette with singer-songwriter Malcolm Todd. The spot, directed by Tanu Muiño with creative direction by Gap’s Calvin Leung, features Todd’s cover of Robyn’s “Dancing on My Own” and was rolled out across Gap’s digital and social channels, email, stores and out-of-home placements (including billboards in Times Square and on Sunset Boulevard). Paid media elements will run on major social/video platforms and via creator partnerships. The campaign highlights Gap’s continued focus on music-and-movement-driven marketing and follows recent celebrity collaborations that have helped revive Gen Z relevance and improved comparable sales.

• Gap launched a fall campaign titled “Denim on your own” starring Inde Navarrette and Malcolm Todd.
• Malcolm Todd recorded a cover of Robyn’s “Dancing on My Own” specifically for the campaign.
• The campaign rolled out across Gap’s digital and social channels, email, in-store, out-of-home (including Times Square and Sunset Boulevard billboards) and includes paid media and creator partnerships.

Express launches Y2K-inspired 'Too Easy' campaign

Express launched a fall marketing campaign titled "Too Easy to Look This Good," starring musician Tinashe and NFL player Tee Higgins. A 30-second hero video—directed by Colin Tilley, choreographed by JaQuel Knight and produced by London Alley—spotlights a Y2K-inspired denim-led collection and will run across streaming video, digital, social, print, in-store and online channels. The effort builds on Express’s "Dress to Express" brand platform (launched February 2025) and uses a social-first creator community called The Expressionists to extend the campaign. Chief Marketing Officer Joe Berean framed the push as part of the retailer’s brand-rebuilding strategy following its April 2024 Chapter 11 and subsequent acquisition by a Phoenix Retail joint venture.

• Express launched the fall campaign 'Too Easy to Look This Good' featuring Tinashe and Tee Higgins.
• A 30-second hero video was directed by Colin Tilley, choreographed by JaQuel Knight, and produced by London Alley.
• The campaign will run across streaming video, digital, social, print, in-store and online channels.

Previews for 3 Cents: Google Cuts AI Video Costs

Google has released Gemini Omni 1.1 Flash, an updated model version that brings features for higher-quality AI video production — including scene expansion, frame control, longer reference usage, and 4K upscaling. The update is accessible via the Gemini API, Agent Platform API, Google AI Studio and Google Flow (for Ultra/Plus/Pro users). Google also introduced significantly lower preview pricing: generating 360p previews costs $0.03 per second, with higher rates for 720p ($0.10/s), 1080p ($0.15/s) and 4K ($0.30/s). Gemini Omni 1.1 Flash supports using up to ten seconds of preceding context, reference clips up to three seconds, and can extend videos in ten-second steps up to 40 seconds, aimed at creators, marketers and developers.

• Google launched Gemini Omni 1.1 Flash with improvements including scene expansion, frame control, longer video references and 4K upscaling.
• Gemini Omni 1.1 Flash is available via the Gemini API, Agent Platform API, Google AI Studio and Google Flow (accessible to Ultra/Plus/Pro users).
• Preview pricing: 360p costs $0.03 per second; 720p $0.10 per second; 1080p $0.15 per second; 4K $0.30 per second.

Instagram adds desktop scheduling for Posts and Reels

Instagram is rolling out a desktop scheduling feature on Instagram.com that allows creators to plan Posts and Reels up to 30 days in advance without switching to the Meta Business Suite. The capability, which appeared for some accounts and was demonstrated by social-media expert Jonah Manzano, follows a March 2026 change that made in-app scheduling available to all public accounts (previously limited to Business and Creator accounts). Stories still cannot be scheduled on Instagram.com or in-app and require the Meta Business Suite or third-party tools such as Hootsuite. The article was published on OnlineMarketing.de by Larissa Ceccio on 2026-08-26.

• Instagram is showing a scheduled content area on Instagram.com that lets users plan and manage Posts and Reels from the desktop.
• Contents can be scheduled in the browser up to 30 days in advance according to Instagram.
• Since March 2026, in-app scheduling has been available to all public accounts, not only Business and Creator accounts.

Google Trends adds Explore Maps and regional breakdowns

Google is rolling out two new features for Google Trends: interactive Explore Maps and regional breakdowns. Explore Maps visualize trending topics geographically, while regional breakdowns provide more detailed views of how search interest differs across locations. The update follows recent enhancements to Google Trends — including a Gemini integration available in Germany and the ability to compare up to eight search terms — and is being rolled out gradually, so not all users have access yet. The changes are positioned to help SEO, GEO, content marketing, and social teams detect and contextualize local search trends more quickly.

• Google is rolling out Explore Maps and regional breakdowns for Google Trends.
• Explore Maps provide interactive geographic visualizations of trending topics; regional breakdowns show geographic distribution of search interest.
• Gemini integration for Google Trends has been available in Germany since April (per the article).