Digital Newsletters & Web Publishing · Publisher & Media Owner
Marketing Dive
B2B trade publisher for marketing and advertising professionals.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Marketing Dive
- Entity type
- COMPANY
- Headquarters
- United States
- Market cluster / sector
- Digital Newsletters & Web Publishing
- Market role
- Publisher & Media Owner
- Official website
- marketingdive.com
What Marketing Dive does
Marketing Dive runs a free-to-read B2B media property that attracts and retains a professional audience through specialised editorial coverage. It creates value by building recurring engagement across its website and newsletters, then selling that attention and audience access to advertisers seeking brand awareness, thought leadership and sales leads within the marketing sector.
Category differentiation
Marketing Dive is a B2B trade publication, not a marketing agency, software vendor or self-serve ad platform. It sells audience access and sponsored programmes around editorial content rather than marketing automation software.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Marketing Dive is a B2B digital trade publication focused on marketing, advertising, brand strategy and marketing technology. It publishes daily journalism, analysis and opinion through its website and free email newsletters for professional readers including marketers, agencies, media buyers and martech vendors. The brand operates as a vertical within the Industry Dive portfolio and sits inside the broader Informa TechTarget corporate structure. The company monetises its audience through advertising, sponsored content, newsletter sponsorships and lead-generation campaigns sold to business marketers and industry vendors. Its core value proposition is access to a specialised decision-maker audience in marketing and advertising, packaged through editorial environments and newsletter distribution rather than paid subscriptions or self-serve software.
Company news briefing
Briefing updated:
Marketing Dive continues its integration into Informa TechTarget under Chair-Elect Tom Glocer, leveraging specialist first-party data. The publication reports on senior leadership changes, including Tariq Hassan joining Wendy’s as chief marketing and customer growth officer, alongside studies addressing Gen Z brand loyalty. Furthermore, the platform covers creator-led marketing shifts like Old Navy's collaboration with MrBeast, Instacart's AI assistant campaigns featuring iconic characters, and industry recognitions such as ViralGains' programmatic marketing innovation award.
Business model & monetisation
Marketing Dive monetises through sales-led advertising packages, sponsored content, newsletter sponsorships and lead-generation campaigns. Pricing is handled through custom commercial agreements and media kit-driven sales rather than public self-serve pricing or paid reader subscriptions.
- Digital advertising and newsletter sponsorships
- Ad-Supported
- Sponsored content programmes
- Service Fee
- Lead-generation campaigns
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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B2B media publisher and events company for marketing professionals.
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German B2B trade publisher for marketing and media professionals.
Business media publisher monetising newsletters, podcasts, events and research.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
ViralGains Wins Fierce AI Innovation Award for Programmatic Marketing
Recorded impact score: 5/5
New press releases added to Marketing Dive's press release page, including ViralGains, FouAnalytics, MERGE, and more.
Gap launches fall denim campaign starring Inde Navarrette
Marketing · Recorded impact score: 2/5
Gap launched a fall campaign called “Denim on your own” that pairs actor Inde Navarrette with singer-songwriter Malcolm Todd. The spot, directed by Tanu Muiño with creative direction by Gap’s Calvin Leung, features Todd’s cover of Robyn’s “Dancing on My Own” and was rolled out across Gap’s digital and social channels, email, stores and out-of-home placements (including billboards in Times Square and on Sunset Boulevard). Paid media elements will run on major social/video platforms and via creator partnerships. The campaign highlights Gap’s continued focus on music-and-movement-driven marketing and follows recent celebrity collaborations that have helped revive Gen Z relevance and improved comparable sales.
- Gap launched a fall campaign titled “Denim on your own” starring Inde Navarrette and Malcolm Todd.
- Malcolm Todd recorded a cover of Robyn’s “Dancing on My Own” specifically for the campaign.
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Questions about Marketing Dive
What is Marketing Dive?
Marketing Dive is a B2B digital trade publication covering marketing, advertising, brand strategy and marketing technology through articles and free newsletters.
Who uses Marketing Dive?
Its readership includes marketing professionals, brand managers, agencies, media buyers and marketing technology vendors, while advertisers use it to reach that audience.
How does Marketing Dive make money?
It makes money through digital advertising, newsletter sponsorships, sponsored content and lead-generation campaigns sold through direct sales.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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