Marketing Dive
B2B trade publisher for marketing and advertising professionals.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Marketing Dive
- Entity type
- COMPANY
- Headquarters
- United States
- Market role
- Publisher & Media Owner
- Official website
- marketingdive.com
What Marketing Dive does
Marketing Dive runs a free-to-read B2B media property that attracts and retains a professional audience through specialised editorial coverage. It creates value by building recurring engagement across its website and newsletters, then selling that attention and audience access to advertisers seeking brand awareness, thought leadership and sales leads within the marketing sector.
Category differentiation
Marketing Dive is a B2B trade publication, not a marketing agency, software vendor or self-serve ad platform. It sells audience access and sponsored programmes around editorial content rather than marketing automation software.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Marketing Dive is a B2B digital trade publication focused on marketing, advertising, brand strategy and marketing technology. It publishes daily journalism, analysis and opinion through its website and free email newsletters for professional readers including marketers, agencies, media buyers and martech vendors. The brand operates as a vertical within the Industry Dive portfolio and sits inside the broader Informa TechTarget corporate structure. The company monetises its audience through advertising, sponsored content, newsletter sponsorships and lead-generation campaigns sold to business marketers and industry vendors. Its core value proposition is access to a specialised decision-maker audience in marketing and advertising, packaged through editorial environments and newsletter distribution rather than paid subscriptions or self-serve software.
Company news briefing
Briefing updated:
Marketing Dive continues its integration into Informa TechTarget under Chair-Elect Tom Glocer, leveraging its first-party data for the Elysia AI engine. The publication reinforces its benchmark B2B coverage by reporting on senior leadership appointments, such as Tariq Hassan joining Wendy’s as chief marketing and customer growth officer, alongside studies highlighting Gen Z brand loyalty challenges. Furthermore, the platform highlights creator-led marketing shifts like Old Navy's collaboration with MrBeast and industry recognitions including ViralGains' programmatic marketing innovation award.
Business model & monetisation
Marketing Dive monetises through sales-led advertising packages, sponsored content, newsletter sponsorships and lead-generation campaigns. Pricing is handled through custom commercial agreements and media kit-driven sales rather than public self-serve pricing or paid reader subscriptions.
- Digital advertising and newsletter sponsorships
- Ad-Supported
- Sponsored content programmes
- Service Fee
- Lead-generation campaigns
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
ViralGains Wins Fierce AI Innovation Award for Programmatic Marketing
Recorded impact score: 5/5
New press releases added to Marketing Dive's press release page, including ViralGains, FouAnalytics, MERGE, and more.
Gap launches fall denim campaign starring Inde Navarrette
Marketing · Recorded impact score: 2/5
Gap launched a fall campaign called “Denim on your own” that pairs actor Inde Navarrette with singer-songwriter Malcolm Todd. The spot, directed by Tanu Muiño with creative direction by Gap’s Calvin Leung, features Todd’s cover of Robyn’s “Dancing on My Own” and was rolled out across Gap’s digital and social channels, email, stores and out-of-home placements (including billboards in Times Square and on Sunset Boulevard). Paid media elements will run on major social/video platforms and via creator partnerships. The campaign highlights Gap’s continued focus on music-and-movement-driven marketing and follows recent celebrity collaborations that have helped revive Gen Z relevance and improved comparable sales.
- Gap launched a fall campaign titled “Denim on your own” starring Inde Navarrette and Malcolm Todd.
- Malcolm Todd recorded a cover of Robyn’s “Dancing on My Own” specifically for the campaign.
Express launches Y2K-inspired 'Too Easy' campaign
Marketing · Recorded impact score: 2/5
Express launched a fall marketing campaign titled "Too Easy to Look This Good," starring musician Tinashe and NFL player Tee Higgins. A 30-second hero video—directed by Colin Tilley, choreographed by JaQuel Knight and produced by London Alley—spotlights a Y2K-inspired denim-led collection and will run across streaming video, digital, social, print, in-store and online channels. The effort builds on Express’s "Dress to Express" brand platform (launched February 2025) and uses a social-first creator community called The Expressionists to extend the campaign. Chief Marketing Officer Joe Berean framed the push as part of the retailer’s brand-rebuilding strategy following its April 2024 Chapter 11 and subsequent acquisition by a Phoenix Retail joint venture.
- Express launched the fall campaign 'Too Easy to Look This Good' featuring Tinashe and Tee Higgins.
- A 30-second hero video was directed by Colin Tilley, choreographed by JaQuel Knight, and produced by London Alley.
Canada Goose launches 'Natural Intelligence' brand platform
Marketing · Recorded impact score: 2/5
Canada Goose launched a new marketing platform called “Natural Intelligence” in July 2026 to reconnect the brand and its audience with the natural world. The campaign began with a short video shared to the brand’s social channels featuring dramatic natural phenomena and people in extreme environments, and will run across Instagram and TikTok through the end of 2026 and likely into 2027. Victoria Freeman, Canada Goose’s senior vice president of global marketing, said the platform aims to deepen the brand’s storytelling by spotlighting field experts (a mushroom biologist, a storm chaser — Paige Vincent — and a firefly researcher) and regional experiential activations like trips to Haida Gwaii and a Tuscan solstice ritual. The company cited a September 2025 British Columbia tourism report saying 46% of people feel a “nature deficit” in media and culture as background for the push.
- Canada Goose launched a marketing platform called “Natural Intelligence” in July 2026.
- The campaign debuted with a short video on the brand’s social channels showing extreme natural phenomena and people in nature.
American Eagle's Back-to-School Push Featuring Lamine Yamal
Influencer & Creator Marketing · Recorded impact score: 2/5
American Eagle began rolling out its 2026 back-to-school marketing campaign focused on malls, campus life and sports, deploying social programming, experiential in-store activations, influencer-led content and brand advertising (including a 30-second YouTube/paid social spot). The campaign amplifies global ambassador Lamine Yamal — whose World Cup win with Spain prompted heightened creative and social activity — and includes an influencer-led series called “Mall Diaries,” store-exclusive denim drops, in-mall events and campus activations at select universities. The brand cites PwC data showing a 57% year-over-year increase in Gen Z mall foot traffic and plans QR-driven in-store promotions (e.g., a chance to win “jeans for life” during an early-August promotion). American Eagle will also feature previous celebrity partners such as Sydney Sweeney and Ella Langley in the season push.
- American Eagle began rolling out its 2026 back-to-school campaign focused on malls, campus life and sports.
- The marketing mix includes social programming, experiential activations, influencer-led content and a 30-second ad running on YouTube and paid social.
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Questions about Marketing Dive
What is Marketing Dive?
Marketing Dive is a B2B digital trade publication covering marketing, advertising, brand strategy and marketing technology through articles and free newsletters.
Who uses Marketing Dive?
Its readership includes marketing professionals, brand managers, agencies, media buyers and marketing technology vendors, while advertisers use it to reach that audience.
How does Marketing Dive make money?
It makes money through digital advertising, newsletter sponsorships, sponsored content and lead-generation campaigns sold through direct sales.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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