Observed Signal · Sep 2, 2026 · Market Signal · Source: Marketing Dive · Impact: 5/5
ViralGains Wins Fierce AI Innovation Award for Programmatic Marketing
New press releases added to Marketing Dive's press release page, including ViralGains, FouAnalytics, MERGE, and more.
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Evalueserve Partners with Databricks to Accelerate Data and AI Transformation
Evalueserve announced a partnership with Databricks to accelerate data and AI transformation. The announcement was published on September 25, 2026, on MarTech Series. No further details on the scope or terms of the partnership were provided in the release.
E.l.f. jams to second music album under entertainment marketing arm
E.l.f. Cosmetics has released its second original music album, "Mirror Mix," created under its entertainment arm E.l.f. Made and featuring seven rising artists across pop, R&B, Latin, and rock. The album is available on Spotify and Apple Music, and E.l.f. will promote it through a partnership with Genius' Open Mic content series, including a live event on Sept. 30, with tracks also available in its Roblox experience. The release follows E.l.f.'s 2024 debut album, which generated over 500,000 Spotify streams and 10 million views.
Instacart enlists icons like Shrek, Scooby-Doo to market AI assistant
Instacart launched a pop culture-heavy marketing campaign for its new AI shopping assistant Clementine, featuring ads with Shrek, Scooby-Doo, The Office, and A Charlie Brown Thanksgiving. The campaign 'Turn any idea into an order' debuted during NBC's Sunday Night Football and runs across linear TV, OTT, YouTube, audio, social, and in-app channels. Clementine uses data from over 1.6 billion lifetime orders and is available to most U.S. and Canadian users.
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