IQ Digital vs Octave

IQ Digital adds CO2 emissions to campaign reporting

IQ Digital will include CO2-emissions data in its customer campaign reporting, showing grams of CO2 per impression at position level. Emissions calculations are performed by Texas-based measurement provider Cedara, using IQ Digital primary data and the Global Media Sustainability Framework (GMSF) from Ad Net Zero to standardize results. IQ Digital reports an average total intensity of 0.03 grams CO2 per impression versus a cited market average of 0.56 grams. The company intends the metric as an additional steering KPI to help advertisers assess and reduce media-related emissions, and will provide contextual comparison values in reports. IQ Digital is a Düsseldorf-based media sales house and joint venture of several major German publishers, with a claimed reach of 32.9 million digital unique users.

• IQ Digital will report CO2 emissions in customer reporting as grams CO2 per impression on a position basis.
• Emissions calculations are carried out by Texas-based measurement provider Cedara using IQ Digital primary data and the Global Media Sustainability Framework (GMSF) from Ad Net Zero.
• IQ Digital reports an average total intensity of 0.03 grams CO2 per impression.