IQ Digital

IQ Digital adds CO2 emissions to campaign reporting

IQ Digital will include CO2-emissions data in its customer campaign reporting, showing grams of CO2 per impression at position level. Emissions calculations are performed by Texas-based measurement provider Cedara, using IQ Digital primary data and the Global Media Sustainability Framework (GMSF) from Ad Net Zero to standardize results. IQ Digital reports an average total intensity of 0.03 grams CO2 per impression versus a cited market average of 0.56 grams. The company intends the metric as an additional steering KPI to help advertisers assess and reduce media-related emissions, and will provide contextual comparison values in reports. IQ Digital is a Düsseldorf-based media sales house and joint venture of several major German publishers, with a claimed reach of 32.9 million digital unique users.

Open Web's Path: Embrace Standards for Growth

Ahead of ADZINE CONNECT 2026, industry leaders discussed how the Open Web can remain competitive with Walled Gardens by leveraging its strengths—transparency, contextual quality and cross-publisher control—while addressing technical and measurement gaps. Speakers argued Open RTB works well for single-impression programmatic trading but does not cover many premium, private-deal and direct-booking use cases. Measurement (notably attention metrics and cross-platform frequency capping) and fragmented standards for contextual targeting, identity and creatives are cited as key obstacles. Proposed remedies included new abstraction layers around campaign goals, allowing external measurement in closed platforms, adoption of deterministic identity where applicable, and protocols such as the Ad Context Protocol (AdCP) and agentic systems to reduce complexity.

iq digital and Cedara Join Forces for Sustainable Media

iq digital, a leading German marketer for quality media, and Cedara, the Carbon Intelligence Platform, announced a strategic partnership to advance environmental sustainability initiatives for iq digital, its advertisers, and publisher partners. The collaboration will deliver a comprehensive greenhouse gas inventory across Scopes 1-3 and emissions intelligence for media delivery and supply chain partners, with tools to implement actionable reduction strategies. iq digital will measure and report granular emissions data daily to advertisers for its omnichannel media delivery via Cedara’s platform, and use Cedara’s tools to reduce and compensate emissions. The partnership aligns with industry standards, including the Greenhouse Gas Protocol, the EU Corporate Sustainability Reporting Directive (CSRD), and Ad Net Zero’s Global Media Sustainability Framework for omnichannel measurement. iq digital will extend Cedara’s sustainability solutions to its publisher partners to better track the carbon footprint of its media supply chain and inform optimization tactics. The collaboration reinforces iq digital’s sustainability leadership and Cedara’s emphasis on measurable, transparent climate impact.