InMarket vs Inpixon

Why SChain Validation Deserves More Attention in Programmatic

This article from IAB Tech Lab discusses the importance of the SupplyChain object (schain) in programmatic advertising for ensuring supply path transparency. It explains how schain records every entity that handled a bid request, but emphasizes that declaring a chain is not the same as validating it. Validation involves cross-checking each node against the public ads.txt and sellers.json files. The article highlights common issues like fabricated hops, duplicate seller IDs, and obfuscated bundle IDs. It urges exchanges, SSPs, and DSPs to implement and continuously validate schain to combat ad fraud, build trust, and protect revenue. The piece also mentions IAB Tech Lab's automated validation service and a proposed 1.1 update to the spec.

• The SupplyChain object (schain) records every entity that handled a bid request, starting from the original publisher.
• Validation of schain involves checking each node against public ads.txt and sellers.json files.
• A reseller must insert their own node into the chain when taking custody of a bid request, or the object becomes invalid.

Attentive VP Jema Birkmeyer Discusses AI's Role in Lifecycle Marketing

In a MarTech Series interview, Jema Birkmeyer, VP of Strategic Accounts at Attentive, discusses the evolving landscape of lifecycle marketing as AI and agentic AI take on more campaign decisions. She highlights a shift from rule-based marketing to direction-setting, where AI handles millions of real-time decisions about audience, messaging, timing, and channel, allowing marketers to focus on strategy and creativity. Birkmeyer emphasizes the need to balance short-term conversions with long-term customer value, noting that 65% of shoppers are open to more relevant messages, while 80% ignore irrelevant ones. She discusses the changing role of segmentation, the importance of deliberate testing for creative and strategy, and the risk of brands losing relevance through over-automation. The interview underscores that AI enhances but does not replace the need for human insight and creativity in building lasting customer relationships.

• Jema Birkmeyer is VP of Strategic Accounts at Attentive.
• Attentive is an omnichannel marketing platform for SMS, email, RCS, and push.
• 65% of shoppers are open to more messages if relevant; 80% ignore irrelevant messages.

InMarket Blog: New Posts on Pinterest, TikTok, Madhive Partnership, and Measurement Insights

InMarket published new blog posts covering Pinterest campaign analysis, interviews with CPG Guys and TikTok's Ann Nguyen, a Madhive partnership announcement, foot traffic measurement 101, and Cannes insights.

8-K Financial Filing Analysis for Inpixon (2026-09-01)

XTI Aerospace, Inc. (ehemals Inpixon) hat am 26. August 2026 von der Nasdaq eine Nicht-Konformitätsmitteilung gemäß Listing Rule 5250(c)(1) erhalten, nachdem das Unternehmen seinen Quartalsbericht (Form 10-Q) für das zum 30. Juni 2026 beendete Quartal nicht fristgerecht einreichen konnte. Der Verzug resultiert aus einer laufenden internen Untersuchung bezüglich des ehemaligen Chief Executive Officer, der am 17. August 2026 zurückgetreten ist, sowie damit zusammenhängenden Corporate-Governance-Fragen. Das Unternehmen hat 60 Tage Zeit, einen Compliance-Plan vorzulegen, mit der Option auf eine Fristverlängerung von bis zu 180 Tagen. Zudem erwartet das Unternehmen, im nachzureichenden Form 10-Q erhebliche Zweifel am Fortbestand des Unternehmens (Going Concern) offenzulegen.

• Erhielt am 26. August 2026 eine Nasdaq-Mängelrüge gemäß Listing Rule 5250(c)(1) wegen der verspäteten Einreichung des Form 10-Q für das zweite Quartal 2026.
• Die Verzögerung wird durch eine interne Untersuchung bezüglich des am 17. August 2026 zurückgetretenen ehemaligen CEO sowie damit verbundener Governance-Themen verursacht.
• Das Unternehmen hat bis zum 26. Oktober 2026 Zeit, einen Compliance-Plan einzureichen (mit möglicher Fristverlängerung bis zum 22. Februar 2027), und rechnet mit einem Going-Concern-Warnhinweis im Bericht.