InMarket vs Inpixon

Why SChain Validation Deserves More Attention in Programmatic

This article from IAB Tech Lab discusses the importance of the SupplyChain object (schain) in programmatic advertising for ensuring supply path transparency. It explains how schain records every entity that handled a bid request, but emphasizes that declaring a chain is not the same as validating it. Validation involves cross-checking each node against the public ads.txt and sellers.json files. The article highlights common issues like fabricated hops, duplicate seller IDs, and obfuscated bundle IDs. It urges exchanges, SSPs, and DSPs to implement and continuously validate schain to combat ad fraud, build trust, and protect revenue. The piece also mentions IAB Tech Lab's automated validation service and a proposed 1.1 update to the spec.

• The SupplyChain object (schain) records every entity that handled a bid request, starting from the original publisher.
• Validation of schain involves checking each node against public ads.txt and sellers.json files.
• A reseller must insert their own node into the chain when taking custody of a bid request, or the object becomes invalid.

Attentive VP Jema Birkmeyer Discusses AI's Role in Lifecycle Marketing

In a MarTech Series interview, Jema Birkmeyer, VP of Strategic Accounts at Attentive, discusses the evolving landscape of lifecycle marketing as AI and agentic AI take on more campaign decisions. She highlights a shift from rule-based marketing to direction-setting, where AI handles millions of real-time decisions about audience, messaging, timing, and channel, allowing marketers to focus on strategy and creativity. Birkmeyer emphasizes the need to balance short-term conversions with long-term customer value, noting that 65% of shoppers are open to more relevant messages, while 80% ignore irrelevant ones. She discusses the changing role of segmentation, the importance of deliberate testing for creative and strategy, and the risk of brands losing relevance through over-automation. The interview underscores that AI enhances but does not replace the need for human insight and creativity in building lasting customer relationships.

• Jema Birkmeyer is VP of Strategic Accounts at Attentive.
• Attentive is an omnichannel marketing platform for SMS, email, RCS, and push.
• 65% of shoppers are open to more messages if relevant; 80% ignore irrelevant messages.

InMarket Blog: New Posts on Pinterest, TikTok, Madhive Partnership, and Measurement Insights

InMarket published new blog posts covering Pinterest campaign analysis, interviews with CPG Guys and TikTok's Ann Nguyen, a Madhive partnership announcement, foot traffic measurement 101, and Cannes insights.

8-K Financial Filing Analysis for Inpixon (2026-09-01)

XTI Aerospace, Inc. (formerly Inpixon) received a non-compliance notice from Nasdaq on August 26, 2026, under Listing Rule 5250(c)(1) following its failure to timely file its Form 10-Q for the quarter ended June 30, 2026. The reporting delay stems from an active internal review regarding the company's former Chief Executive Officer, who resigned on August 17, 2026, alongside related corporate governance inquiries. XTI Aerospace has 60 days to submit a compliance plan, with a potential 180-day extension if approved by Nasdaq. Crucially, the company disclosed that the eventual filing will state substantial doubt regarding its ability to continue as a going concern, highlighting severe near-term solvency and operational pressures.

• Received a Nasdaq Listing Rule 5250(c)(1) deficiency notice on August 26, 2026, for failing to timely file the Q2 2026 Form 10-Q.
• The delay is driven by an ongoing internal investigation concerning the former CEO, who resigned on August 17, 2026, alongside broader corporate governance matters.
• The company has until October 26, 2026, to submit a compliance plan (with a potential extension to February 22, 2027) and expects to include a going concern warning upon filing.