MediaMath, Inc. vs TripleLift

Infillion to Acquire Foursquare, Closing the Loop Between Advertising and Real-World Results

With Foursquare, Infillion becomes the first independent platform to close the advertising loop on real-world outcomes — bringing together purchase signal, visit signal, and the execution engine to turn both into results.

Infillion Acquires Foursquare to Bolster Location Data

Infillion, a rapidly expanding ad tech company, has acquired Foursquare, a location intelligence company, to enhance its omnichannel platform. The terms of the deal were not disclosed. Foursquare, known for its consumer check-in app, pivoted to B2B location data, covering over 100 million points of interest and serving clients like Apple Maps and Uber. Infillion's CEO, Rob Emrich, stated the company will remain an active acquirer as clients prefer omnichannel solutions. This acquisition follows Infillion's purchase of Catalina in February and MediaMath in 2023, reflecting its strategy to combine physical world data for better attribution.

• Infillion acquires Foursquare, adding location data to its ad tech stack.
• Terms of the deal were not disclosed.
• Foursquare covers 100 million points of interest and 250 million US devices.

Live Sports Has a New Audience. Does Your Media Plan Know That?

Discover how live sports audiences are changing—and how Infillion’s Infinite Video helps brands reach fans across leagues, screens, and beyond the game.

TripleLift Celebrates Three Honorees in AdExchanger’s 2026 Top Women in Media & Ad Tech Awards

TripleLift announces that three of its team members have been honored in AdExchanger’s 2026 Top Women in Media & Ad Tech Awards, recognizing leadership and achievement in the ad tech industry.

TripleLift Sees Record Breaking Results for Prime Day 2026 as Offsite Commerce Media Reaches Inflection Point

TripleLift Sees Record Breaking Results for Prime Day 2026 as Offsite Commerce Media Reaches Inflection Point

Modern Marketing Measurement: Embrace Good Over Perfect

A panel hosted by The Drum featuring Laura Manning (Cint), Anna Miller (Roku) and Benjamin Felix (TripleLift) argued that marketers should prioritise timely, continuous measurement over waiting for flawless frameworks. The speakers warned that simple media outputs (eg, impressions or last-click) no longer satisfy leadership and called for full-funnel approaches that link brand perception, attention and sales. They recommended treating measurement as an ongoing feedback loop using first-party data, testing and optimisation to improve real-time performance. The discussion highlighted the role of brand-building channels such as CTV in influencing outcomes earlier in the conversion journey and encouraged marketers to adopt practical, iterative measurement systems rather than seeking unattainable perfection.

• Panel included Laura Manning (senior vice-president of global measurement at Cint), Anna Miller (head of ad measurement and research at Roku) and Benjamin Felix (chief marketing officer at TripleLift).
• Speakers argued that reporting media outputs (for example, impressions) is insufficient for modern leadership teams.
• The panel recommended full-funnel measurement that connects brand perception, attention and purchase behaviour.