MediaMath, Inc. vs Taboola

Infillion to Acquire Foursquare, Closing the Loop Between Advertising and Real-World Results

With Foursquare, Infillion becomes the first independent platform to close the advertising loop on real-world outcomes — bringing together purchase signal, visit signal, and the execution engine to turn both into results.

Infillion Acquires Foursquare to Bolster Location Data

Infillion, a rapidly expanding ad tech company, has acquired Foursquare, a location intelligence company, to enhance its omnichannel platform. The terms of the deal were not disclosed. Foursquare, known for its consumer check-in app, pivoted to B2B location data, covering over 100 million points of interest and serving clients like Apple Maps and Uber. Infillion's CEO, Rob Emrich, stated the company will remain an active acquirer as clients prefer omnichannel solutions. This acquisition follows Infillion's purchase of Catalina in February and MediaMath in 2023, reflecting its strategy to combine physical world data for better attribution.

• Infillion acquires Foursquare, adding location data to its ad tech stack.
• Terms of the deal were not disclosed.
• Foursquare covers 100 million points of interest and 250 million US devices.

Live Sports Has a New Audience. Does Your Media Plan Know That?

Discover how live sports audiences are changing—and how Infillion’s Infinite Video helps brands reach fans across leagues, screens, and beyond the game.

Rosen Law Firm Files Securities Fraud Lawsuit Against Taboola

The Rosen Law Firm has filed a class action lawsuit against Taboola.com Ltd. (NASDAQ: TBLA) on behalf of investors who purchased securities between May 6, 2026, and August 4, 2026. The lawsuit alleges that Taboola made false and misleading statements about its business, specifically failing to disclose an increase in low-quality publishers, which would require aggressive exits impacting earnings and overstating the value of publisher relationships. Investors have until October 20, 2026, to move to become lead plaintiff. This legal action highlights potential governance and financial reporting concerns for the ad-tech company.

• Rosen Law Firm filed a securities class action lawsuit against Taboola.com Ltd.
• The class period is from May 6, 2026 to August 4, 2026.
• Lead plaintiff deadline is October 20, 2026.

Taboola Offers to Acquire Finance Ad Network Dianomi

Taboola has made an offer to acquire Dianomi, a UK-based ad tech company specializing in connecting financial advertisers with premium business and finance publishers. The deal includes a cash component and potential earnout provisions, valuing Dianomi between £19 million and £27 million (roughly $25-$36 million). The acquisition is expected to close before the end of 2026, pending regulatory approval and a shareholder vote. Dianomi's publisher partners include Reuters, CNN Business, The Wall Street Journal, and The Times, with advertiser clients like Charles Schwab and Bank of America. Taboola plans to integrate Dianomi into its Realize performance advertising platform, expanding its supply side and reach into the finance vertical. The article also notes that 33Across rebranded to WealthStage the same week, indicating a broader industry trend toward vertical specialization in financial services advertising.

• Taboola has made an offer to acquire Dianomi, a UK-based finance-focused ad network.
• The deal values Dianomi between £19 million and £27 million (roughly $25-$36 million).
• The acquisition is expected to close before the end of 2026, subject to regulatory approval and shareholder vote.

Howl Sells Creator Business to Taboola's Connexity

Howl, a commerce platform connecting content creators to retailers, has quietly sold its creator business division to Connexity, a commerce platform owned by Taboola. The sale took place in August, and financial details were not disclosed. Howl has faced accusations of late payments to publishers and creators, with some publishers still owed money. Connexity has reportedly paid off balances owed to creators and aims to fix payment issues. Howl is reassessing its strategy and plans to continue operating in the commerce space, exploring AI-native commerce opportunities.

• Howl sold its creator business to Connexity, a Taboola-owned commerce platform, in August.
• Financial terms of the sale were not disclosed.
• Howl has faced accusations of late payments to publishers and creators, with some publishers still owed money.