MediaMath, Inc. vs Innovid

Infillion to Acquire Foursquare, Closing the Loop Between Advertising and Real-World Results

With Foursquare, Infillion becomes the first independent platform to close the advertising loop on real-world outcomes — bringing together purchase signal, visit signal, and the execution engine to turn both into results.

Infillion Acquires Foursquare to Bolster Location Data

Infillion, a rapidly expanding ad tech company, has acquired Foursquare, a location intelligence company, to enhance its omnichannel platform. The terms of the deal were not disclosed. Foursquare, known for its consumer check-in app, pivoted to B2B location data, covering over 100 million points of interest and serving clients like Apple Maps and Uber. Infillion's CEO, Rob Emrich, stated the company will remain an active acquirer as clients prefer omnichannel solutions. This acquisition follows Infillion's purchase of Catalina in February and MediaMath in 2023, reflecting its strategy to combine physical world data for better attribution.

• Infillion acquires Foursquare, adding location data to its ad tech stack.
• Terms of the deal were not disclosed.
• Foursquare covers 100 million points of interest and 250 million US devices.

Live Sports Has a New Audience. Does Your Media Plan Know That?

Discover how live sports audiences are changing—and how Infillion’s Infinite Video helps brands reach fans across leagues, screens, and beyond the game.

Innovid Adds Meta Ads MCP to NIVO

Innovid, an omnichannel advertising platform, announced its integration with Meta's ads MCP (Model Context Protocol) to bring conversational AI workflows to Meta advertisers through NIVO, its AI assistant. The integration enables marketers to interact with campaign data via natural language, summarizing performance, identifying trends, and surfacing optimization opportunities. As a Meta ads MCP partner, Innovid provided feedback during the beta program. The goal is to enable agentic AI workflows that move from insight to action within advertising ecosystems, while maintaining security and governance. The announcement reflects growing adoption of open AI protocols in adtech.

• Innovid integrated Meta ads MCP into its AI assistant NIVO.
• The integration enables conversational workflows for Meta advertisers.
• Innovid participated in Meta's MCP beta program and provided feedback.

Innovid Expands NIVO with Meta Ads MCP Integration

MCP integration brings conversational AI and connected campaign intelligence to Meta ad workflows.

Innovid Expands NIVO with the Ads MCP Server by Meta Integration to Bring Connected AI Workflows to Social Advertising

Early MCP integration brings conversational AI and connected campaign intelligence to Meta advertising workflows.