Havas Media Network vs Hearts & Science

Focus On Fundamentals Over Shiny Objects

This AdExchanger Talks podcast episode features Sharona Sankar-King, chief data and product officer at Havas Media Network, arguing that marketing success depends on fundamentals — customer understanding, aligned data strategy, and clear KPIs — rather than chasing every new AI feature or platform. Sankar-King recommends collecting only the data necessary to answer specific business questions, emphasizes the importance of analytical rigor (“garbage in, garbage out”), and stresses aligning leaders and workflows across intelligence, planning, activation, and measurement. The episode also covers transparency versus black-box platforms, Havas building its own AI operating system, and the role of causal AI in post-MMM measurement.

• Article published on 2026-07-21.
• Podcast episode features Sharona Sankar-King, chief data and product officer at Havas Media Network.
• Sharona Sankar-King said organizations should collect only the data needed for specific questions and outcomes.

Desire as a Competitive Brand Advantage

An ADWEEK House Cannes Lions group chat (created in partnership with Havas) explored how brand desire — distinct from mere visibility — is becoming a key competitive advantage. Speakers from Havas Creative, Havas Media Network, Pantone, Mindscope, beehiiv, SAS, ViiV and TIM Brazil argued that bold brand choices, color psychology, habit formation and founder-led transparency build affinity and trust. Panelists noted technology (including LLM-driven discovery and 'agentic' marketing behaviors) is changing how audiences search for and validate information, increasing the importance of desirability. They also discussed evolving measurement approaches — for example reframing metrics to reach, relationship and revenue — and the need for new frameworks and metrics to better surface actionable insights about brand desirability.

• Article published by ADWEEK and created in partnership with Havas.
• The content summarizes an ADWEEK House Cannes Lions group chat co-hosted with Havas featuring leaders from Havas Creative, Havas Media Network, Pantone, Mindscope, beehiiv, SAS, ViiV and TIM Brazil.
• Mark Sinnock (Global Chief Strategy Officer, Havas Creative) said unapologetic, bold brands create the strongest affinity.

Hearts United launches new corporate brand site

Hearts & Science's news page has been replaced by a Hearts United corporate landing page featuring new branding, leadership team, practices, and contact information.

Hearts & Science rebrands to Hearts United

The Hearts & Science news page has been replaced with a new corporate site for Hearts United, featuring a new brand identity, leadership team, and service offerings.

Omnicom's Hearts & Science Rebrands to Hearts United

Omnicom Media is rebranding its Hearts & Science agency worldwide to a new name, Hearts United, as part of the integration of Mediahub. The article, published on August 28, 2026 by Juliane Paperlein on Horizont, reports that the name change and new visual identity (a colorful Hearts United logo) accompany the organisational integration. The rebrand reflects Omnicom Media's consolidation of its media agency operations under a single global identity following the Mediahub integration. The announcement is presented as a corporate naming and branding change rather than a product or technology launch.

• Omnicom Media's agency Hearts & Science will be renamed globally to Hearts United.
• The rebranding follows and is part of the integration of Mediahub.
• Article published on 2026-08-28 by Juliane Paperlein on Horizont.