Frequency vs Tonefuse

Frequency Defines the Intelligent Channel at IBC2026

Frequency announces its vision for the Intelligent Channel at IBC2026, a new press release dated August 27, 2026.

Frequency: Digital Video Publisher (Los Angeles)

Frequency is a media and entertainment company that produces and distributes digital video content and programming. The company is headquartered in Los Angeles, California and was founded in 2010. State of Streaming lists Frequency in its directory, links to the company's website and press page, and references recent SOS coverage including a June 2026 piece titled “Frequency Wants to Change FAST's Ad Unit, Not Add More Pods.” The profile provides basic corporate metadata (HQ, founding year, website, LinkedIn) and links to related State of Streaming resources and coverage.

• Frequency is a media and entertainment company that produces and distributes digital video content and programming.
• Headquarters: Los Angeles, California.
• Founded: 2010.

Frequency launches In‑Scene Advertising for FAST

Frequency, a B2B SaaS provider powering more than 2,500 streaming channels, launched In‑Scene Advertising on June 1 with four new formats (L-Shape, Double Box, Picture‑in‑Picture and Overlay) that create ad inventory inside running scenes. Its scene‑intelligence layer evaluates assets for brand safety, sentiment, attention, visual clarity, category and scene context, then inserts placement markers without altering the broadcast; the analysis runs inside Frequency's infrastructure. The formats sit inside publishers' pipelines, work with existing server‑side ad insertion, ad servers and measurement vendors, and support both direct‑sold and programmatic demand. OpenGlass is the first programmatic partner. Frequency says publishers can activate the formats without operational changes; the industry will watch whether the new inventory raises CPMs or merely redistributes existing yield.

• Frequency powers more than 2,500 streaming channels for partners including Amazon MGM Studios, BBC Studios and Hearst Television.
• On June 1 Frequency launched In‑Scene Advertising with four formats: L‑Shape, Double Box, Picture‑in‑Picture and Overlay.
• Frequency's scene intelligence analyzes each asset for brand safety, sentiment, attention, visual clarity, category and scene context, then inserts placement markers without changing the broadcast; the analysis runs inside Frequency's infrastructure.