Foursquare vs Yelp

Infillion Acquires Foursquare to Bolster Location Data

Infillion, a rapidly expanding ad tech company, has acquired Foursquare, a location intelligence company, to enhance its omnichannel platform. The terms of the deal were not disclosed. Foursquare, known for its consumer check-in app, pivoted to B2B location data, covering over 100 million points of interest and serving clients like Apple Maps and Uber. Infillion's CEO, Rob Emrich, stated the company will remain an active acquirer as clients prefer omnichannel solutions. This acquisition follows Infillion's purchase of Catalina in February and MediaMath in 2023, reflecting its strategy to combine physical world data for better attribution.

• Infillion acquires Foursquare, adding location data to its ad tech stack.
• Terms of the deal were not disclosed.
• Foursquare covers 100 million points of interest and 250 million US devices.

Top 25 DMAs for Black Friday Shopping: Matching Retail Strategy to Market Surges

As you plan your retail holiday campaigns, success hinges on truly understanding your core audience and current market dynamics. In this analysis, we examined Foursquare’s aggregated foot traffic data across the nation’s 25 largest retail markets on Black Friday 2025. The data reveals dramatic regional shifts in shopper urgency, providing a framework for smarter directional […]

Top 25 DMAs for Black Friday Shopping: Matching Retail Strategy to Market Surges

As you plan your retail holiday campaigns, success hinges on truly understanding your core audience and current market dynamics. In this analysis, we examined Foursquare’s aggregated foot traffic data across the nation’s 25 largest retail markets on Black Friday 2025. The data reveals dramatic regional shifts in shopper urgency, providing a framework for smarter directional […]

Yelp and Hatch advance voice AI for restaurants and service pros with OpenAI’s GPT-Live-1

We’ve integrated OpenAI’s GPT-Live-1 into Yelp Host, our voice AI solution for restaurants and Hatch, an AI communication platform for service businesses. Yelp Host and Hatch are among the first solutions to deploy GPT-Live-1, OpenAI’s latest voice model that can listen and respond simultaneously, allowing overlapping speech for more natural conversations.

Affiliate News Roundup: YouTube Shopping, OpenAI–Yelp Deal

This August 17, 2026 roundup summarizes key affiliate and creator-economy developments: Awin published the 'Influencing Retail 2026' report highlighting trust over raw reach; YouTube launched its Shopping Affiliate program in the UK (allowing channels from 500 subscribers to tag products, partnering with Awin and retailers like Boots, M&S, Next, Etsy); OpenAI signed a licensing deal with Yelp to feed verified local reviews and business data into ChatGPT answers; and WSJ reports a rise of AI-generated product videos on TikTok Shop, prompting some brands (e.g., SharkNinja) to restrict AI content. The post also links to resources on affiliate fraud prevention, EU AI Act transparency rules, and Generative Engine Optimization (GEO).

• Awin published a trend report titled 'Influencing Retail 2026' about trust and purchase decisions.
• YouTube expanded its Shopping Affiliate program to the UK, enabling channels with 500+ subscribers to tag partner products in videos, Shorts and livestreams and integrating tracking in YouTube Studio.
• OpenAI signed a licensing agreement with Yelp to incorporate Yelp's reviews and business data into ChatGPT local answers (reported by Axios).

Yelp, OpenAI Deal Enables ChatGPT Local Discovery

Yelp confirmed in investor communications (Feb 12, 2026) that it has an agreement with OpenAI to surface Yelp business listings, reviews, ratings, photos and other local business information inside ChatGPT and other AI-driven local discovery experiences. Reporting (Axios, July 2026) indicates Yelp is licensing reviews, photos and related content for use in ChatGPT responses; the integration will display Yelp branding and links and is planned to expose Yelp's Request a Quote capability so users can contact local providers directly from ChatGPT. Yelp frames the deal as part of a broader AI distribution strategy and already offers Request a Quote flows and an AI-powered Yelp Assistant. The announcement omits consumer launch timing, geographic or category coverage, data refresh cadence, attribution, pricing and governance; financial terms were not disclosed.

• Yelp confirmed an agreement with OpenAI in investor communications dated February 12, 2026 to extend Yelp business listings and content into AI-driven local discovery.
• Axios reported in July 2026 that Yelp is licensing reviews, ratings, photos and other business content for use in ChatGPT responses.
• The integration will display Yelp branding and links and is planned to add Yelp's Request a Quote feature so users can contact local service providers from ChatGPT.