Discord vs Roblox

Ukie and Discord Launch Go-To-Market Academy for UK Indies

The UK games trade association Ukie has partnered with Discord and GameFlex to launch the Go To Market Academy, a program designed to help early-stage indie studios strengthen go-to-market strategies and build sustainable game communities. The program consists of six online modules covering diagnostics, marketing strategy, Discord usage, campaign execution, and long-term studio branding, with guest speakers from across the games industry. Participants receive dedicated sessions with a Discord expert and access to a private Discord server for peer learning. The academy begins with an in-person session at MCM London/EGX on October 30th, followed by online sessions through November and early December, concluding with an in-person event. Applications are open from September 1st to September 30th, with the first cohort limited to 10-12 participants, available to UK-registered games companies. Ukie CEO Nick Poole noted that go-to-market planning is where many promising games fail, and the academy provides the support and time studios need to build their audiences.

• Ukie partnered with Discord and GameFlex to launch the Go To Market Academy.
• The program is limited to 10-12 participants.
• Applications are open from September 1st to September 30th, 2026.

Roblox emerges as a new social media platform for brands

This article discusses how Roblox has become a dominant social space for Gen Z and Gen Alpha, with users spending more time on the platform than on TikTok or YouTube combined. The session aims to move past the misconception that Roblox is only for children, presenting it as a new social ecosystem, a content engine for traditional social media, and a powerful advertising platform for brands. The article outlines topics such as the transition from 2D to 3D in social media, Roblox as a cultural content vertical, and how brands can shift from passive communication to interactive engagement. The full content is paywalled and exclusively available to Partner+ members.

Mobile Games Data Digest: Roblox, Heartopia, Newzoo, More

This weekly data digest covers key mobile gaming metrics and financial results. Roblox shares jumped 11% after announcing developer tools. Sensor Tower data shows Asian firms leading August growth, with Sony top. Heartopia reached $20M monthly IAP revenue. Pocket Worlds acquired Hotel Hideaway. Clash of Critters entered top coin looter games. Newzoo forecasts mobile revenue to hit $121.1B in 2026. StoryToys revenue up 43%. Age of Magic hits $120M lifetime revenue.

• Roblox shares rose 11% on September 14, 2026, after RDC announcements.
• According to Sensor Tower, Sony led IAP revenue growth in August with $26.7m.
• Heartopia reached $20m monthly IAP revenue, a new Simulation genre record.

Roblox launches new analytics tools for creators

Roblox has introduced new analytics and live operations features to help game creators better understand player behavior and optimize game performance. The new tools include granular player segmentation based on in-game activity, engagement, platform activity, tenure, and spend, as well as real-time performance alerts. Roblox has also expanded its experiments system with segment-based targeting and a harm-detection system that alerts creators in near real time if key metrics like playtime, ARPU, or conversion rates drop below thresholds. Performance monitoring now includes error detection, custom rules, and telemetry coverage. Config updates allow faster propagation and conditional values for different player segments. Roblox plans to extend analytics into its mobile-first Build creation tab later this year.

• Roblox expanded its analytics tools with granular player segmentation and real-time performance alerts.
• The experiments system now includes segment-based targeting and early harm-detection for metrics like playtime, ARPU, and conversion rate.
• Performance monitoring gained error detection, custom rules, real-time alerts, and telemetry on crash rates, memory, CPU, and frame rate.