Demandbase vs Informa TechTarget

Marketo Co-founder Launches AI Marketing Automation Platform Phave

Jon Miller, co-founder of Marketo, has launched Phave, a new AI-powered marketing automation platform for enterprise B2B organizations. After two years in stealth, Phave is now used by 10 companies. The platform replaces traditional rules-based triggers with AI reasoning models to handle complex B2B buying scenarios. Phave treats contacts, accounts, and buying groups as first-class objects, and introduces a 'playlist' concept that dynamically sequences marketing tactics based on real-time data and preferences. It also exposes 319 tools through the Model Context Protocol (MCP), allowing external AI agents to trigger actions. Miller aims to address the limitations of legacy MAPs, which he says have failed to adapt to modern B2B buying behavior.

• Jon Miller launched Phave, an AI-powered B2B marketing automation platform.
• Phave has been in stealth mode for two years and now powers marketing operations for 10 companies.
• Phave replaces rules-based engines with AI reasoning models to handle ambiguity in B2B buying.

Demandbase Launches Mojo, the B2B Marketing Agent that Learns from Every Campaign

Demandbase launches Mojo, a B2B marketing agent that turns briefs into live cross-channel campaigns across connected tools like Google Ads, Marketo, and Salesforce.

ChatGPT Referrals to B2B Sites Quadrupled

Demandbase’s Labs data shows ChatGPT-driven referrals to tracked B2B websites rose from about 645,000 in June 2025 to 2.6 million in June 2026 (a 303% increase), with a sharp inflection in May 2026 when volume more than doubled. The Labs dataset covers more than 11 billion visits across 1,584 platform instances, but Demandbase warns the data is proprietary and not independently verified; attribution is further complicated because many AI-influenced sessions appear later via brand searches. Growth was concentrated in OpenAI’s ChatGPT while Perplexity referrals declined and Gemini and Claude remained largely flat. Demandbase also reports rising ad spend on its platform—CTV up 112% and display up 55% year over year, with CTV’s share rising modestly—and says AI-generated referrals may become an increasingly important buyer-intent signal. Independent evidence on conversion value is mixed.

• Demandbase Labs: monthly ChatGPT-referred visits rose from ~645,000 (June 2025) to 2.6 million (June 2026), a 303% increase.
• Labs dataset covers >11 billion website visits across 1,584 platform instances; Demandbase describes it as proprietary and not independently verified, and attribution is complicated by later brand searches.
• Demandbase observed a sharp inflection in May 2026 when ChatGPT referral volume more than doubled versus prior months.

10-Q Financial Filing Analysis for Informa TechTarget (2026-08-06)

Informa TechTarget (TechTarget, Inc.) hat die Finanzergebnisse für das zweite Quartal und das erste Halbjahr zum 30. Juni 2026 vorgelegt. Der konsolidierte Umsatz belief sich im zweiten Quartal 2026 auf 116,15 Mio. USD, was einem leichten Rückgang von 3 % gegenüber dem Vorjahreszeitraum entspricht (119,94 Mio. USD), bedingt durch eine gedämpfte Nachfrage im Research- und Beratungsbereich sowie bei Demand-Generation-Lösungen infolge zurückhaltender Marketingausgaben im Technologiesektor. Der operative Verlust für das Quartal verbesserte sich deutlich auf 22,08 Mio. USD gegenüber 410,29 Mio. USD im Vorjahr, in dem erhebliche Firmenwertabschreibungen in Höhe von 382,25 Mio. USD angefallen waren. Der Nettoverlust reduzierte sich entsprechend von 398,66 Mio. USD auf 21,74 Mio. USD. Auf operativer Ebene schloss das Unternehmen seine Reorganisation in zwei Hauptsegmente ab: Brand to Demand (85,87 Mio. USD Umsatz; 41,39 Mio. USD Segmentergebnis) und Intelligence & Advisory (30,28 Mio. USD Umsatz; 7,74 Mio. USD Segmentergebnis). Die liquiden Mittel beliefen sich zum Quartalsende auf 45,82 Mio. USD, ergänzt durch 129,9 Mio. USD an verfügbarer Liquidität aus der revolvierenden Kreditfazilität mit der Muttergesellschaft Informa PLC.

• Der konsolidierte Umsatz im 2. Quartal 2026 sank im Jahresvergleich um 3 % auf 116,15 Mio. USD; der Halbjahresumsatz erreichte 222,20 Mio. USD.
• Der Nettoverlust im 2. Quartal 2026 verringerte sich deutlich auf 21,74 Mio. USD (0,30 USD je Aktie) gegenüber 398,66 Mio. USD (5,58 USD je Aktie) im Vorjahresquartal.
• Die Berichterstattung erfolgt in zwei neu strukturierten Segmenten: Brand to Demand erwirtschaftete im 2. Quartal 2026 einen Umsatz von 85,87 Mio. USD (Segmentergebnis 41,39 Mio. USD) und Intelligence & Advisory 30,28 Mio. USD (Segmentergebnis 7,74 Mio. USD).

Informa TechTarget Launches AI-driven ‘Buyer Intelligence’ Solution to Accelerate B2B GTM Workflows With Actionable, Person-Level Intent Data and Insights

Informa TechTarget announced the launch of its AI-driven 'Buyer Intelligence' solution, designed to accelerate B2B go-to-market workflows with actionable, person-level intent data and insights. The press release is dated September 15, 2026.

Informa TechTarget Launches AI-driven ‘Buyer Intelligence’ Solution to Accelerate B2B GTM Workflows With Actionable, Person-Level Intent Data and Insights

New press release dated September 15, 2026 announces the launch of an AI-driven 'Buyer Intelligence' solution, providing person-level intent data and insights to accelerate B2B go-to-market workflows.