Demandbase vs Informa TechTarget

Marketo Co-founder Launches AI Marketing Automation Platform Phave

Jon Miller, co-founder of Marketo, has launched Phave, a new AI-powered marketing automation platform for enterprise B2B organizations. After two years in stealth, Phave is now used by 10 companies. The platform replaces traditional rules-based triggers with AI reasoning models to handle complex B2B buying scenarios. Phave treats contacts, accounts, and buying groups as first-class objects, and introduces a 'playlist' concept that dynamically sequences marketing tactics based on real-time data and preferences. It also exposes 319 tools through the Model Context Protocol (MCP), allowing external AI agents to trigger actions. Miller aims to address the limitations of legacy MAPs, which he says have failed to adapt to modern B2B buying behavior.

• Jon Miller launched Phave, an AI-powered B2B marketing automation platform.
• Phave has been in stealth mode for two years and now powers marketing operations for 10 companies.
• Phave replaces rules-based engines with AI reasoning models to handle ambiguity in B2B buying.

Demandbase Launches Mojo, the B2B Marketing Agent that Learns from Every Campaign

Demandbase launches Mojo, a B2B marketing agent that turns briefs into live cross-channel campaigns across connected tools like Google Ads, Marketo, and Salesforce.

ChatGPT Referrals to B2B Sites Quadrupled

Demandbase’s Labs data shows ChatGPT-driven referrals to tracked B2B websites rose from about 645,000 in June 2025 to 2.6 million in June 2026 (a 303% increase), with a sharp inflection in May 2026 when volume more than doubled. The Labs dataset covers more than 11 billion visits across 1,584 platform instances, but Demandbase warns the data is proprietary and not independently verified; attribution is further complicated because many AI-influenced sessions appear later via brand searches. Growth was concentrated in OpenAI’s ChatGPT while Perplexity referrals declined and Gemini and Claude remained largely flat. Demandbase also reports rising ad spend on its platform—CTV up 112% and display up 55% year over year, with CTV’s share rising modestly—and says AI-generated referrals may become an increasingly important buyer-intent signal. Independent evidence on conversion value is mixed.

• Demandbase Labs: monthly ChatGPT-referred visits rose from ~645,000 (June 2025) to 2.6 million (June 2026), a 303% increase.
• Labs dataset covers >11 billion website visits across 1,584 platform instances; Demandbase describes it as proprietary and not independently verified, and attribution is complicated by later brand searches.
• Demandbase observed a sharp inflection in May 2026 when ChatGPT referral volume more than doubled versus prior months.

10-Q Financial Filing Analysis for Informa TechTarget (2026-08-06)

Informa TechTarget (TechTarget, Inc.) reported its financial results for the second quarter and six months ended June 30, 2026. Consolidated revenue for Q2 2026 reached $116.15 million, a 3% decrease year-over-year from $119.94 million in Q2 2025, primarily driven by softer demand in research, advisory, and demand generation offerings amidst cautious enterprise tech marketing spend. The company reported an operating loss of $22.08 million for the quarter, significantly reduced from an operating loss of $410.29 million in Q2 2025 which included substantial goodwill impairments ($382.25 million). Net loss for Q2 2026 narrowed to $21.74 million compared to $398.66 million in the prior-year period. Operationally, the company completed an organizational restructuring into two core reportable segments: Brand to Demand ($85.87M Q2 revenue; $41.39M operating income) and Intelligence & Advisory ($30.28M Q2 revenue; $7.74M operating income). Cash and cash equivalents stood at $45.82 million with $129.9 million remaining available under its $250 million revolving credit facility with parent entity Informa PLC.

• Q2 2026 consolidated revenues declined 3% year-over-year to $116.15 million, while H1 2026 revenue stood at $222.20 million.
• Q2 2026 net loss narrowed to $21.74 million ($0.30 per share) from $398.66 million ($5.58 per share) in Q2 2025.
• The company operates under two reconstituted reporting segments: Brand to Demand generated $85.87M in Q2 2026 revenue (operating income of $41.39M), and Intelligence & Advisory delivered $30.28M in revenue (operating income of $7.74M).

Informa TechTarget Launches AI-driven ‘Buyer Intelligence’ Solution to Accelerate B2B GTM Workflows With Actionable, Person-Level Intent Data and Insights

Informa TechTarget announced the launch of its AI-driven 'Buyer Intelligence' solution, designed to accelerate B2B go-to-market workflows with actionable, person-level intent data and insights. The press release is dated September 15, 2026.

Informa TechTarget Launches AI-driven ‘Buyer Intelligence’ Solution to Accelerate B2B GTM Workflows With Actionable, Person-Level Intent Data and Insights

New press release dated September 15, 2026 announces the launch of an AI-driven 'Buyer Intelligence' solution, providing person-level intent data and insights to accelerate B2B go-to-market workflows.